NumLM BizSeoul commercial-area market 연남동(홍대) · 발달상권 · 마포구 연남동 · Area page →
한식음식점 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩15,969.4M
- vs 2024Q4
- -10.5%
- Estimated transactions
- 358,141
Competition
- Stores
- 202
- vs a year ago
- +2.0%
- Franchise share
- 8% (17/202)
Per-store economics
- Estimated sales per store
- ₩79.1M
- vs a year ago
- -12.3%
- Per transaction
- ₩45K
Movement
- Openings (rate)
- 10 (5%)
- Closings (rate)
- 9 (4%)
- Net store change
- +1
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩15,969.4M | -10.5% | 202 | +2.0% | ₩79.1M | -12.3% | 10 | 9 | 8% | Mixed |
| 2025Q3 | ₩13,149M | -12.3% | 201 | +2.6% | ₩65.4M | -14.5% | 15 | 12 | 8% | Mixed |
| 2025Q2 | ₩14,420.7M | -11.8% | 199 | +2.1% | ₩72.5M | -13.6% | 12 | 11 | 9% | Mixed |
| 2025Q1 | ₩15,640.7M | -12.8% | 197 | +2.6% | ₩79.4M | -15.0% | 13 | 14 | 9% | Mixed |
| 2024Q4 | ₩17,845.2M | -5.0% | 198 | +4.8% | ₩90.1M | -9.3% | 6 | 5 | 9% | Possible crowding |
| 2024Q3 | ₩14,988M | -7.0% | 196 | +2.6% | ₩76.5M | -9.4% | 11 | 9 | 9% | Mixed |
| 2024Q2 | ₩16,358.6M | +5.5% | 195 | -0.5% | ₩83.9M | +6.0% | 13 | 10 | 9% | Growing |
| 2024Q1 | ₩17,929.3M | +12.4% | 192 | -2.0% | ₩93.4M | +14.7% | 10 | 6 | 9% | Growing |
| 2023Q4 | ₩18,780M | +7.7% | 189 | -2.1% | ₩99.4M | +10.0% | 6 | 10 | 8% | Growing |
| 2023Q3 | ₩16,116.1M | +11.1% | 191 | +2.1% | ₩84.4M | +8.7% | 7 | 11 | 9% | Growing |
| 2023Q2 | ₩15,510.8M | +5.4% | 196 | +3.7% | ₩79.1M | +1.6% | 11 | 10 | 9% | Mixed |
| 2023Q1 | ₩15,954.1M | +41.5% | 196 | +8.9% | ₩81.4M | +29.9% | 17 | 12 | 8% | Growing |
| 2022Q4 | ₩17,440.1M | +30.2% | 193 | +4.9% | ₩90.4M | +24.1% | 20 | 13 | 7% | Growing |
| 2022Q3 | ₩14,509.3M | +70.3% | 187 | +6.3% | ₩77.6M | +60.3% | 9 | 11 | 7% | Growing |
| 2022Q2 | ₩14,720.7M | +31.1% | 189 | +8.6% | ₩77.9M | +20.7% | 15 | 6 | 7% | Growing |
| 2022Q1 | ₩11,277.4M | +21.5% | 180 | +3.4% | ₩62.7M | +17.4% | 4 | 8 | 7% | Growing |
| 2021Q4 | ₩13,394.9M | — | 184 | — | ₩72.8M | — | 20 | 12 | 7% | — |
| 2021Q3 | ₩8,520.5M | — | 176 | — | ₩48.4M | — | 3 | 1 | 7% | — |
| 2021Q2 | ₩11,226.5M | — | 174 | — | ₩64.5M | — | 9 | 10 | 7% | — |
| 2021Q1 | ₩9,283M | — | 174 | — | ₩53.4M | — | 12 | 4 | 8% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.