SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,068.5M▼ -0.9% YoY
Stores61▼ -17.6% YoY
Sales per store₩132.3M▲ +20.2% YoY

Reading this area Stores fell 17.6% from a year earlier while estimated sales held at -0.9%, so sales per store rose 20.2%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.9%
Stores▼ -25.6%
Sales per store▲ +85.3%
Market size
Estimated sales (quarter)
₩8,068.5M
vs 2024Q4
-0.9%
Estimated transactions
268,651
Per-store economics
Estimated sales per store
₩132.3M
vs a year ago
+20.2%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,289.2M – ₩9,040.2M
20212022202320242025
₩5,852.9M₩8,068.5M
Stores57 – 91
20212022202320242025
8261
Sales per store₩67.8M – ₩132.3M
20212022202320242025
₩71.4M₩132.3M
Openings0 – 15
20212022202320242025
24
Closings0 – 12
20212022202320242025
81
Franchise share16% – 25%
20212022202320242025
16%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.9%, stores YoY -17.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
61
vs a year ago
-17.6%
Franchise share
21% (13/61)
Movement
Openings (rate)
4 (5%)
Closings (rate)
1 (1%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩8,123.7M₩8,068.5M
Stores 2024 Q1 → 2025 Q4
7561
Sales per store 2024 Q1 → 2025 Q4
₩108.3M₩132.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1447%
  • 14–177%
  • 17–2128%
  • 21–2415%
Age
  • 10s0%
  • 20s12%
  • 30s30%
  • 40s24%
  • 50s20%
  • 60+14%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon17%
  • Tue18%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat7%
  • Sun3%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,068.5M-0.9%61-17.6%₩132.3M+20.2%4121%Possible recovery
2025Q3₩7,349.8M-5.4%57-19.7%₩128.9M+17.8%1125%Shrinking
2025Q2₩6,945.7M-10.4%72-2.7%₩96.5M-7.9%1219%Mixed
2025Q1₩7,159.3M-11.9%73-2.7%₩98.1M-9.5%1119%Mixed
2024Q4₩8,145M-7.5%74-1.3%₩110.1M-6.3%4318%Mixed
2024Q3₩7,769.9M+2.7%71-5.3%₩109.4M+8.5%2421%Possible recovery
2024Q2₩7,749.4M-5.7%74-3.9%₩104.7M-1.9%2319%Shrinking
2024Q1₩8,123.7M-10.1%75-6.3%₩108.3M-4.1%3219%Shrinking
2023Q4₩8,808.7M-0.3%75-10.7%₩117.4M+11.6%4517%Possible recovery
2023Q3₩7,563.7M-3.2%75-9.6%₩100.8M+7.2%0219%Shrinking
2023Q2₩8,218.6M+2.1%77-15.4%₩106.7M+20.7%2518%Possible recovery
2023Q1₩9,040.2M+47.2%80-10.1%₩113M+63.7%3918%Mixed
2022Q4₩8,837.8M+15.4%84-7.7%₩105.2M+25.0%1019%Mixed
2022Q3₩7,810.5M+47.7%83+6.4%₩94.1M+38.8%41219%Growing
2022Q2₩8,046.3M+20.2%91+15.2%₩88.4M+4.4%4218%Growing
2022Q1₩6,141.9M+4.9%89+8.5%₩69M-3.3%2318%Competition inflow
2021Q4₩7,659.6M91₩84.2M15016%
2021Q3₩5,289.2M78₩67.8M3417%
2021Q2₩6,692.7M79₩84.7M2516%
2021Q1₩5,852.9M82₩71.4M2816%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.