SEOUL COMMERCIAL AREA

학동역 Developed area

Gangnam-gu (강남구) 논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩21.8M▼ -20.6% YoY
Stores9±0.0% YoY
Sales per store₩2.4M▼ -20.6% YoY

Reading this area Against a year earlier, estimated sales -20.6%, stores 0.0% and sales per store -20.6% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -55.0%
Stores±0.0%
Sales per store▼ -55.0%
Market size
Estimated sales (quarter)
₩21.8M
vs 2024Q4
-20.6%
Estimated transactions
1,126
Per-store economics
Estimated sales per store
₩2.4M
vs a year ago
-20.6%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18.2M – ₩61.8M
20212022202320242025
₩48.4M₩21.8M
Stores9 – 9
20212022202320242025
99
Sales per store₩2M – ₩6.9M
20212022202320242025
₩5.4M₩2.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩29.9M₩21.8M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩3.3M₩2.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1459%
  • 14–1722%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s8%
  • 40s23%
  • 50s24%
  • 60+40%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon29%
  • Tue14%
  • Wed18%
  • Thu23%
  • Fri9%
  • Sat7%
  • Sun0%
Gender
  • Male86%
  • Female14%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩21.8M-20.6%90.0%₩2.4M-20.6%000%Sales↓ · Stores→ · Per store↓
2025Q3₩31.2M+2.7%90.0%₩3.5M+2.7%000%Sales→ · Stores→ · Per store→
2025Q2₩25M-24.3%90.0%₩2.8M-24.3%000%Sales↓ · Stores→ · Per store↓
2025Q1₩18.2M-39.3%90.0%₩2M-39.3%000%Sales↓ · Stores→ · Per store↓
2024Q4₩27.5M-37.4%90.0%₩3.1M-37.4%000%Sales↓ · Stores→ · Per store↓
2024Q3₩30.4M-33.5%90.0%₩3.4M-33.5%000%Sales↓ · Stores→ · Per store↓
2024Q2₩33M-2.0%90.0%₩3.7M-2.0%000%Sales→ · Stores→ · Per store→
2024Q1₩29.9M+9.0%90.0%₩3.3M+9.0%000%Sales↑ · Stores→ · Per store↑
2023Q4₩43.9M+16.4%90.0%₩4.9M+16.4%000%Sales↑ · Stores→ · Per store↑
2023Q3₩45.8M+9.6%90.0%₩5.1M+9.6%000%Sales↑ · Stores→ · Per store↑
2023Q2₩33.7M-16.2%90.0%₩3.7M-16.2%000%Sales↓ · Stores→ · Per store↓
2023Q1₩27.4M-39.1%90.0%₩3M-39.1%110%Sales↓ · Stores→ · Per store↓
2022Q4₩37.7M-31.4%90.0%₩4.2M-31.4%000%Sales↓ · Stores→ · Per store↓
2022Q3₩41.8M+23.2%90.0%₩4.6M+23.2%000%Sales↑ · Stores→ · Per store↑
2022Q2₩40.2M-35.0%90.0%₩4.5M-35.0%000%Sales↓ · Stores→ · Per store↓
2022Q1₩45M-6.9%90.0%₩5M-6.9%000%Sales↓ · Stores→ · Per store↓
2021Q4₩54.9M9₩6.1M000%
2021Q3₩33.9M9₩3.8M000%
2021Q2₩61.8M9₩6.9M000%
2021Q1₩48.4M9₩5.4M120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.