SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,053M±0.0% YoY
Stores17▼ -10.5% YoY
Sales per store₩61.9M▲ +11.8% YoY

Reading this area Stores fell 10.5% from a year earlier while estimated sales held at 0.0%, so sales per store rose 11.8%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -30.5%
Stores▼ -15.0%
Sales per store▼ -18.2%
Market size
Estimated sales (quarter)
₩1,053M
vs 2024Q4
0.0%
Estimated transactions
980
Per-store economics
Estimated sales per store
₩61.9M
vs a year ago
+11.8%
Per transaction
₩1.1M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,053M – ₩2,197.5M
20212022202320242025
₩1,514.6M₩1,053M
Stores17 – 21
20212022202320242025
2017
Sales per store₩55.4M – ₩115.7M
20212022202320242025
₩75.7M₩61.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -10.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-10.5%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,053M₩1,053M
Stores 2024 Q1 → 2025 Q4
1917
Sales per store 2024 Q1 → 2025 Q4
₩55.4M₩61.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1425%
  • 14–1735%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s7%
  • 40s53%
  • 50s28%
  • 60+4%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon38%
  • Tue6%
  • Wed28%
  • Thu9%
  • Fri19%
  • Sat0%
  • Sun0%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,053M0.0%17-10.5%₩61.9M+11.8%000%Possible recovery
2025Q3₩1,053M0.0%17-10.5%₩61.9M+11.8%010%Possible recovery
2025Q2₩1,053M0.0%18-5.3%₩58.5M+5.6%000%Possible recovery
2025Q1₩1,053M0.0%18-5.3%₩58.5M+5.6%010%Possible recovery
2024Q4₩1,053M0.0%190.0%₩55.4M0.0%110%Mixed
2024Q3₩1,053M-33.5%190.0%₩55.4M-33.5%000%Mixed
2024Q2₩1,053M-52.1%190.0%₩55.4M-52.1%000%Mixed
2024Q1₩1,053M-40.8%19+5.6%₩55.4M-43.9%000%Possible crowding
2023Q4₩1,053M-20.4%19+11.8%₩55.4M-28.8%000%Possible crowding
2023Q3₩1,583.5M-3.2%19+11.8%₩83.3M-13.4%000%Possible crowding
2023Q2₩2,197.5M+58.8%19+5.6%₩115.7M+50.4%100%Growing
2023Q1₩1,777.9M+0.1%18-5.3%₩98.8M+5.7%100%Possible recovery
2022Q4₩1,322.7M-11.8%17-15.0%₩77.8M+3.7%000%Shrinking
2022Q3₩1,636.1M+38.0%17-15.0%₩96.2M+62.3%010%Mixed
2022Q2₩1,383.9M+5.6%18-14.3%₩76.9M+23.2%010%Mixed
2022Q1₩1,776M+17.3%19-5.0%₩93.5M+23.4%010%Mixed
2021Q4₩1,500M20₩75M000%
2021Q3₩1,185.6M20₩59.3M010%
2021Q2₩1,310.3M21₩62.4M100%
2021Q1₩1,514.6M20₩75.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.