SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,005.7M▼ -26.5% YoY
Stores42±0.0% YoY
Sales per store₩71.6M▼ -26.5% YoY

Reading this area Against a year earlier, estimated sales -26.5%, stores 0.0% and sales per store -26.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.1%
Stores▲ +10.5%
Sales per store▼ -15.0%
Market size
Estimated sales (quarter)
₩3,005.7M
vs 2024Q4
-26.5%
Estimated transactions
28,686
Per-store economics
Estimated sales per store
₩71.6M
vs a year ago
-26.5%
Per transaction
₩105K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,742.1M – ₩5,676.5M
20212022202320242025
₩3,200.7M₩3,005.7M
Stores37 – 42
20212022202320242025
3842
Sales per store₩66.9M – ₩153.4M
20212022202320242025
₩84.2M₩71.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
42
vs a year ago
0.0%
Franchise share
0% (0/42)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,811.7M₩3,005.7M
Stores 2024 Q1 → 2025 Q4
4242
Sales per store 2024 Q1 → 2025 Q4
₩90.8M₩71.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1419%
  • 14–1743%
  • 17–2113%
  • 21–240%
Age
  • 10s0%
  • 20s21%
  • 30s26%
  • 40s15%
  • 50s20%
  • 60+17%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon21%
  • Tue14%
  • Wed10%
  • Thu25%
  • Fri27%
  • Sat3%
  • Sun0%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,005.7M-26.5%420.0%₩71.6M-26.5%000%Mixed
2025Q3₩4,974.9M+81.4%42+2.4%₩118.4M+77.1%000%Growing
2025Q2₩2,903.1M-14.3%420.0%₩69.1M-14.3%000%Mixed
2025Q1₩3,533.2M-7.3%420.0%₩84.1M-7.3%000%Mixed
2024Q4₩4,087.5M+41.0%420.0%₩97.3M+41.0%100%Growing
2024Q3₩2,742.1M-12.3%41-2.4%₩66.9M-10.2%010%Mixed
2024Q2₩3,386.5M+3.5%42+5.0%₩80.6M-1.4%110%Mixed
2024Q1₩3,811.7M+37.9%42+7.7%₩90.8M+28.0%000%Growing
2023Q4₩2,898.7M-19.0%42+7.7%₩69M-24.7%000%Possible crowding
2023Q3₩3,126.4M-25.0%42+10.5%₩74.4M-32.2%200%Possible crowding
2023Q2₩3,270.5M-7.0%40+5.3%₩81.8M-11.7%100%Possible crowding
2023Q1₩2,764.5M-9.7%39+5.4%₩70.9M-14.3%000%Possible crowding
2022Q4₩3,576.8M-22.5%39+5.4%₩91.7M-26.5%100%Possible crowding
2022Q3₩4,169.7M-26.5%38+2.7%₩109.7M-28.5%000%Mixed
2022Q2₩3,518.4M-30.6%38+2.7%₩92.6M-32.4%100%Mixed
2022Q1₩3,060.1M-4.4%37-2.6%₩82.7M-1.8%000%Mixed
2021Q4₩4,615.5M37₩124.7M000%
2021Q3₩5,676.5M37₩153.4M110%
2021Q2₩5,068M37₩137M120%
2021Q1₩3,200.7M38₩84.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.