SEOUL COMMERCIAL AREA

학동역 Developed area

Gangnam-gu (강남구) 논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores12±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▼ -39.0%
Stores▲ +44.4%
Sales per store▼ -57.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.6M – ₩59M
20212022202320242025
₩59M
Stores9 – 13
20212022202320242025
912
Sales per store₩1.2M – ₩6.6M
20212022202320242025
₩6.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩36M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1415%
  • 14–1728%
  • 17–2154%
  • 21–240%
Age
  • 10s0%
  • 20s20%
  • 30s13%
  • 40s60%
  • 50s7%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon11%
  • Tue7%
  • Wed31%
  • Thu40%
  • Fri11%
  • Sat0%
  • Sun0%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4120.0%010%
2025Q3120.0%010%
2025Q2₩36M+36.3%13+8.3%₩2.8M+25.8%110%Sales↑ · Stores↑ · Per store↑
2025Q1₩36M0.0%13+18.2%₩2.8M-15.4%100%Sales→ · Stores↑ · Per store↓
2024Q4₩36M0.0%120.0%₩3M0.0%000%Sales→ · Stores→ · Per store→
2024Q3₩14.6M-59.4%12-7.7%₩1.2M-56.0%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩26.4M-26.6%12-7.7%₩2.2M-20.5%100%Sales↓ · Stores↓ · Per store↓
2024Q1₩36M0.0%11-8.3%₩3.3M+9.1%010%Sales→ · Stores↓ · Per store↑
2023Q4₩36M0.0%12+20.0%₩3M-16.7%010%Sales→ · Stores↑ · Per store↓
2023Q3₩36M0.0%13+30.0%₩2.8M-23.1%000%Sales→ · Stores↑ · Per store↓
2023Q2₩36M0.0%13+30.0%₩2.8M-23.1%100%Sales→ · Stores↑ · Per store↓
2023Q1₩36M0.0%12+20.0%₩3M-16.7%200%Sales→ · Stores↑ · Per store↓
2022Q4₩36M0.0%10+11.1%₩3.6M-10.0%000%Sales→ · Stores↑ · Per store↓
2022Q3₩36M0.0%10+11.1%₩3.6M-10.0%000%Sales→ · Stores↑ · Per store↓
2022Q2₩36M0.0%100.0%₩3.6M0.0%000%Sales→ · Stores→ · Per store→
2022Q1₩36M-39.0%10+11.1%₩3.6M-45.1%210%Sales↓ · Stores↑ · Per store↓
2021Q4₩36M9₩4M000%
2021Q3₩36M9₩4M010%
2021Q2₩36M10₩3.6M100%
2021Q1₩59M9₩6.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.