SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩258.7M▼ -4.1% YoY
Stores13▼ -7.1% YoY
Sales per store₩19.9M▲ +3.3% YoY

Reading this area Estimated sales fell 4.1% from a year earlier and stores fell 7.1%. Sales per store are up 3.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.2%
Stores▲ +30.0%
Sales per store▼ -28.6%
Market size
Estimated sales (quarter)
₩258.7M
vs 2024Q4
-4.1%
Estimated transactions
2,860
Per-store economics
Estimated sales per store
₩19.9M
vs a year ago
+3.3%
Per transaction
₩90K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩149.7M – ₩511.5M
20212022202320242025
₩278.7M₩258.7M
Stores9 – 14
20212022202320242025
1013
Sales per store₩11.5M – ₩52.4M
20212022202320242025
₩27.9M₩19.9M
Openings0 – 3
20212022202320242025
30
Closings0 – 1
20212022202320242025
01
Franchise share0% – 8%
20212022202320242025
0%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.1%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩284.7M₩258.7M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩21.9M₩19.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1115%
  • 11–1425%
  • 14–1718%
  • 17–2130%
  • 21–2410%
Age
  • 10s0%
  • 20s13%
  • 30s24%
  • 40s24%
  • 50s21%
  • 60+17%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue8%
  • Wed21%
  • Thu11%
  • Fri21%
  • Sat16%
  • Sun10%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩258.7M-4.1%13-7.1%₩19.9M+3.3%018%Shrinking
2025Q3₩237.3M-5.5%140.0%₩16.9M-5.5%117%Mixed
2025Q2₩241.6M-11.0%140.0%₩17.3M-11.0%007%Mixed
2025Q1₩229.3M-19.4%14+7.7%₩16.4M-25.2%007%Possible crowding
2024Q4₩269.7M+80.2%14+7.7%₩19.3M+67.3%007%Growing
2024Q3₩251M-13.9%14+7.7%₩17.9M-20.1%007%Possible crowding
2024Q2₩271.6M-20.0%14+7.7%₩19.4M-25.7%207%Possible crowding
2024Q1₩284.7M-28.7%130.0%₩21.9M-28.7%000%Mixed
2023Q4₩149.7M-59.4%130.0%₩11.5M-59.4%000%Mixed
2023Q3₩291.6M-33.8%130.0%₩22.4M-33.8%000%Mixed
2023Q2₩339.4M-33.7%130.0%₩26.1M-33.7%000%Mixed
2023Q1₩399M-11.2%13+18.2%₩30.7M-24.9%000%Possible crowding
2022Q4₩368.3M-6.4%13+44.4%₩28.3M-35.2%000%Possible crowding
2022Q3₩440.7M-3.3%13+44.4%₩33.9M-33.0%000%Possible crowding
2022Q2₩511.5M+8.5%13+44.4%₩39.3M-24.9%200%Competition inflow
2022Q1₩449.5M+61.3%11+10.0%₩40.9M+46.6%200%Growing
2021Q4₩393.3M9₩43.7M000%
2021Q3₩455.6M9₩50.6M000%
2021Q2₩471.3M9₩52.4M010%
2021Q1₩278.7M10₩27.9M300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.