SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores4▲ +33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -99.7%
Stores▼ -57.1%
Sales per store▼ -99.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.4M – ₩428.8M
20212022202320242025
₩428.8M
Stores2 – 7
20212022202320242025
74
Sales per store₩453K – ₩61.3M
20212022202320242025
₩61.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
00
Franchise share71% – 250%
20212022202320242025
71%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
150% (6/4)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4.6M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩1.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1475%
  • 14–1725%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s14%
  • 50s62%
  • 60+20%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon13%
  • Tue30%
  • Wed15%
  • Thu12%
  • Fri26%
  • Sat4%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q44+33.3%10150%
2025Q330.0%20200%
2025Q22-33.3%10250%
2025Q12-33.3%01200%
2024Q430.0%00133%
2024Q330.0%01133%
2024Q2₩1.4M-98.8%30.0%₩453K-98.8%00167%Mixed
2024Q1₩4.6M-96.1%30.0%₩1.5M-96.1%00167%Mixed
2023Q4₩114M+976.6%30.0%₩38M+976.6%00167%Growing
2023Q3₩114M-11.4%30.0%₩38M-11.4%00167%Mixed
2023Q2₩115.5M-10.4%30.0%₩38.5M-10.4%01167%Mixed
2023Q1₩117.1M-8.8%3-25.0%₩39M+21.7%00200%Shrinking
2022Q4₩10.6M-91.3%3-25.0%₩3.5M-88.4%00200%Shrinking
2022Q3₩128.7M-54.5%3-40.0%₩42.9M-24.2%10200%Shrinking
2022Q2₩128.9M-68.5%3-57.1%₩43M-26.5%01167%Shrinking
2022Q1₩128.3M-70.1%4-42.9%₩32.1M-47.6%00125%Shrinking
2021Q4₩121.8M4₩30.5M12125%
2021Q3₩283M5₩56.6M13100%
2021Q2₩409.2M7₩58.5M0071%
2021Q1₩428.8M7₩61.3M0071%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.