SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,002.8M▼ -13.2% YoY
Stores12▼ -14.3% YoY
Sales per store₩83.6M▲ +1.3% YoY

Reading this area Estimated sales fell 13.2% from a year earlier and stores fell 14.3%. Sales per store are about the same at +1.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +57.4%
Stores▼ -7.7%
Sales per store▲ +70.5%
Market size
Estimated sales (quarter)
₩1,002.8M
vs 2024Q4
-13.2%
Estimated transactions
11,897
Per-store economics
Estimated sales per store
₩83.6M
vs a year ago
+1.3%
Per transaction
₩84K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩360.9M – ₩1,418.5M
20212022202320242025
₩637.1M₩1,002.8M
Stores12 – 20
20212022202320242025
1312
Sales per store₩22.6M – ₩93.3M
20212022202320242025
₩49M₩83.6M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
01
Franchise share0% – 8%
20212022202320242025
0%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.2%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,227.6M₩1,002.8M
Stores 2024 Q1 → 2025 Q4
1512
Sales per store 2024 Q1 → 2025 Q4
₩81.8M₩83.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0635%
  • 06–110%
  • 11–144%
  • 14–171%
  • 17–2113%
  • 21–2448%
Age
  • 10s0%
  • 20s21%
  • 30s32%
  • 40s29%
  • 50s12%
  • 60+7%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon7%
  • Tue19%
  • Wed14%
  • Thu24%
  • Fri18%
  • Sat10%
  • Sun8%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,002.8M-13.2%12-14.3%₩83.6M+1.3%018%Shrinking
2025Q3₩1,064M-16.1%13-13.3%₩81.8M-3.2%008%Shrinking
2025Q2₩1,030.1M-21.1%13-7.1%₩79.2M-15.0%018%Shrinking
2025Q1₩1,107.7M-9.8%14-6.7%₩79.1M-3.3%007%Shrinking
2024Q4₩1,154.9M-18.6%14-17.6%₩82.5M-1.1%017%Shrinking
2024Q3₩1,267.9M+31.4%15-11.8%₩84.5M+48.9%107%Mixed
2024Q2₩1,305.5M+37.2%14-30.0%₩93.3M+96.0%017%Mixed
2024Q1₩1,227.6M+29.8%15-21.1%₩81.8M+64.4%027%Mixed
2023Q4₩1,418.5M+160.3%170.0%₩83.4M+160.3%116%Growing
2023Q3₩965.2M+107.6%17+6.3%₩56.8M+95.4%036%Growing
2023Q2₩951.4M+36.7%20+25.0%₩47.6M+9.4%205%Growing
2023Q1₩945.8M+47.2%19+26.7%₩49.8M+16.2%200%Growing
2022Q4₩544.8M-22.4%17+13.3%₩32M-31.5%210%Possible crowding
2022Q3₩464.9M+28.8%160.0%₩29.1M+28.8%000%Growing
2022Q2₩696M-19.6%16+14.3%₩43.5M-29.7%100%Possible crowding
2022Q1₩642.4M+0.8%15+15.4%₩42.8M-12.6%000%Possible crowding
2021Q4₩702.3M15₩46.8M010%
2021Q3₩360.9M16₩22.6M200%
2021Q2₩865.8M14₩61.8M100%
2021Q1₩637.1M13₩49M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.