SEOUL COMMERCIAL AREA

학동역 Developed area

Gangnam-gu (강남구) 논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,891.7M▲ +312.1% YoY
Stores3▲ +50.0% YoY
Sales per store₩630.6M▲ +174.8% YoY

Reading this area Estimated sales rose 312.1% from a year earlier while stores were up 50.0%, so sales per store also rose 174.8%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +191.9%
Stores±0.0%
Sales per store▲ +191.9%
Market size
Estimated sales (quarter)
₩1,891.7M
vs 2024Q4
+312.1%
Estimated transactions
250,838
Per-store economics
Estimated sales per store
₩630.6M
vs a year ago
+174.8%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩459M – ₩2,070.9M
20212022202320242025
₩648M₩1,891.7M
Stores2 – 4
20212022202320242025
33
Sales per store₩153M – ₩630.6M
20212022202320242025
₩216M₩630.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 67%
20212022202320242025
67%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +312.1%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩459M₩1,891.7M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩229.5M₩630.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–118%
  • 11–1410%
  • 14–1714%
  • 17–2126%
  • 21–2420%
Age
  • 10s2%
  • 20s38%
  • 30s41%
  • 40s8%
  • 50s6%
  • 60+5%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon14%
  • Tue14%
  • Wed14%
  • Thu12%
  • Fri14%
  • Sat16%
  • Sun16%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,891.7M+312.1%3+50.0%₩630.6M+174.8%010%Sales↑ · Stores↑ · Per store↑
2025Q3₩2,070.9M+351.2%4+100.0%₩517.7M+125.6%1025%Sales↑ · Stores↑ · Per store↑
2025Q2₩1,103.5M+140.4%3+50.0%₩367.8M+60.3%1033%Sales↑ · Stores↑ · Per store↑
2025Q1₩459M0.0%20.0%₩229.5M0.0%0050%Sales→ · Stores→ · Per store→
2024Q4₩459M0.0%20.0%₩229.5M0.0%0050%Sales→ · Stores→ · Per store→
2024Q3₩459M0.0%20.0%₩229.5M0.0%0050%Sales→ · Stores→ · Per store→
2024Q2₩459M0.0%2-33.3%₩229.5M+50.0%0050%Sales→ · Stores↓ · Per store↑
2024Q1₩459M-21.5%2-33.3%₩229.5M+17.7%0050%Sales↓ · Stores↓ · Per store↑
2023Q4₩459M-29.2%2-33.3%₩229.5M+6.3%0050%Sales↓ · Stores↓ · Per store↑
2023Q3₩459M-29.2%2-50.0%₩229.5M+41.7%1250%Sales↓ · Stores↓ · Per store↑
2023Q2₩459M-29.2%3-25.0%₩153M-5.6%0033%Sales↓ · Stores↓ · Per store↓
2023Q1₩585M-9.7%3-25.0%₩195M+20.4%0033%Sales↓ · Stores↓ · Per store↑
2022Q4₩648M0.0%3-25.0%₩216M+33.3%0133%Sales→ · Stores↓ · Per store↑
2022Q3₩648M0.0%40.0%₩162M0.0%0025%Sales→ · Stores→ · Per store→
2022Q2₩648M0.0%40.0%₩162M0.0%0025%Sales→ · Stores→ · Per store→
2022Q1₩647.6M-0.1%4+33.3%₩161.9M-25.0%0025%Sales→ · Stores↑ · Per store↓
2021Q4₩648M4₩162M0025%
2021Q3₩648M4₩162M0125%
2021Q2₩648M4₩162M2150%
2021Q1₩648M3₩216M0067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.