SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,203.8M▲ +2.4% YoY
Stores8▲ +14.3% YoY
Sales per store₩150.5M▼ -10.4% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (+2.4%), so sales per store fell 10.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -23.7%
Stores±0.0%
Sales per store▼ -23.7%
Market size
Estimated sales (quarter)
₩1,203.8M
vs 2024Q4
+2.4%
Estimated transactions
7,024
Per-store economics
Estimated sales per store
₩150.5M
vs a year ago
-10.4%
Per transaction
₩171K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,102M – ₩1,829.8M
20212022202320242025
₩1,578.2M₩1,203.8M
Stores7 – 8
20212022202320242025
88
Sales per store₩150.5M – ₩228.7M
20212022202320242025
₩197.3M₩150.5M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.4%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,566.2M₩1,203.8M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩223.7M₩150.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1430%
  • 14–1738%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s22%
  • 30s18%
  • 40s16%
  • 50s26%
  • 60+19%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon20%
  • Tue28%
  • Wed12%
  • Thu12%
  • Fri12%
  • Sat15%
  • Sun1%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,203.8M+2.4%8+14.3%₩150.5M-10.4%100%Possible crowding
2025Q3₩1,515.1M+2.6%70.0%₩216.4M+2.6%000%Mixed
2025Q2₩1,391.1M-4.2%70.0%₩198.7M-4.2%000%Mixed
2025Q1₩1,102M-29.6%70.0%₩157.4M-29.6%000%Mixed
2024Q4₩1,175.5M-10.0%70.0%₩167.9M-10.0%000%Mixed
2024Q3₩1,477.4M+3.4%70.0%₩211.1M+3.4%000%Growing
2024Q2₩1,452.5M-2.4%70.0%₩207.5M-2.4%000%Mixed
2024Q1₩1,566.2M+10.7%70.0%₩223.7M+10.7%000%Growing
2023Q4₩1,306.5M-9.1%7-12.5%₩186.6M+3.8%000%Shrinking
2023Q3₩1,428.3M-8.2%7-12.5%₩204M+4.9%000%Shrinking
2023Q2₩1,488.5M-9.1%7-12.5%₩212.6M+3.8%000%Shrinking
2023Q1₩1,415.3M-3.8%7-12.5%₩202.2M+9.9%010%Shrinking
2022Q4₩1,437.9M-21.4%80.0%₩179.7M-21.4%000%Mixed
2022Q3₩1,556.2M-1.6%80.0%₩194.5M-1.6%000%Mixed
2022Q2₩1,638.1M-3.3%80.0%₩204.8M-3.3%000%Mixed
2022Q1₩1,471.6M-6.8%80.0%₩183.9M-6.8%000%Mixed
2021Q4₩1,829.8M8₩228.7M000%
2021Q3₩1,581.9M8₩197.7M000%
2021Q2₩1,694.7M8₩211.8M000%
2021Q1₩1,578.2M8₩197.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.