SEOUL COMMERCIAL AREA

학동역 Developed area

Gangnam-gu (강남구) 논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩621.7M▲ +11.2% YoY
Stores12▼ -14.3% YoY
Sales per store₩51.8M▲ +29.8% YoY

Reading this area Against a year earlier, estimated sales +11.2%, stores -14.3% and sales per store +29.8% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +27.3%
Stores▲ +9.1%
Sales per store▲ +16.7%
Market size
Estimated sales (quarter)
₩621.7M
vs 2024Q4
+11.2%
Estimated transactions
22,777
Per-store economics
Estimated sales per store
₩51.8M
vs a year ago
+29.8%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩488.2M – ₩878.4M
20212022202320242025
₩488.2M₩621.7M
Stores11 – 16
20212022202320242025
1112
Sales per store₩36.7M – ₩67.6M
20212022202320242025
₩44.4M₩51.8M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 15%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.2%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-14.3%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩623.1M₩621.7M
Stores 2024 Q1 → 2025 Q4
1612
Sales per store 2024 Q1 → 2025 Q4
₩38.9M₩51.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1456%
  • 14–178%
  • 17–2121%
  • 21–2412%
Age
  • 10s0%
  • 20s20%
  • 30s36%
  • 40s20%
  • 50s12%
  • 60+12%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon17%
  • Tue18%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat6%
  • Sun4%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩621.7M+11.2%12-14.3%₩51.8M+29.8%000%Sales↑ · Stores↓ · Per store↑
2025Q3₩690.5M+25.6%12-20.0%₩57.5M+57.0%120%Sales↑ · Stores↓ · Per store↑
2025Q2₩614.6M-6.2%14-6.7%₩43.9M+0.5%000%Sales↓ · Stores↓ · Per store→
2025Q1₩528.5M-15.2%14-12.5%₩37.7M-3.1%020%Sales↓ · Stores↓ · Per store↓
2024Q4₩558.9M-12.3%14-12.5%₩39.9M+0.2%0114%Sales↓ · Stores↓ · Per store→
2024Q3₩549.9M-12.1%15+7.1%₩36.7M-17.9%0013%Sales↓ · Stores↑ · Per store↓
2024Q2₩655.5M-20.9%150.0%₩43.7M-20.9%1213%Sales↓ · Stores→ · Per store↓
2024Q1₩623.1M-18.0%16+14.3%₩38.9M-28.3%1113%Sales↓ · Stores↑ · Per store↓
2023Q4₩637.2M-21.4%16+23.1%₩39.8M-36.2%2013%Sales↓ · Stores↑ · Per store↓
2023Q3₩625.3M-23.4%14+7.7%₩44.7M-28.9%0114%Sales↓ · Stores↑ · Per store↓
2023Q2₩829.2M-5.6%15+15.4%₩55.3M-18.2%1013%Sales↓ · Stores↑ · Per store↓
2023Q1₩760.3M+5.3%14+7.7%₩54.3M-2.2%1014%Sales↑ · Stores↑ · Per store→
2022Q4₩811.1M+17.6%130.0%₩62.4M+17.6%3315%Sales↑ · Stores→ · Per store↑
2022Q3₩816.4M+48.7%130.0%₩62.8M+48.7%0015%Sales↑ · Stores→ · Per store↑
2022Q2₩878.4M+50.1%13+8.3%₩67.6M+38.5%1115%Sales↑ · Stores↑ · Per store↑
2022Q1₩721.8M+47.8%13+18.2%₩55.5M+25.1%0015%Sales↑ · Stores↑ · Per store↑
2021Q4₩690M13₩53.1M2015%
2021Q3₩548.9M13₩42.2M100%
2021Q2₩585.2M12₩48.8M100%
2021Q1₩488.2M11₩44.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.