SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩15M±0.0% YoY
Stores4▼ -20.0% YoY
Sales per store₩3.8M▲ +25.0% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at 0.0%, so sales per store rose 25.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales±0.0%
Stores▼ -33.3%
Sales per store▲ +50.0%
Market size
Estimated sales (quarter)
₩15M
vs 2024Q4
0.0%
Estimated transactions
172
Per-store economics
Estimated sales per store
₩3.8M
vs a year ago
+25.0%
Per transaction
₩87K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.1M – ₩27.7M
20212022202320242025
₩15M₩15M
Stores4 – 7
20212022202320242025
64
Sales per store₩2.1M – ₩4.6M
20212022202320242025
₩2.5M₩3.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13.1M₩15M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩2.6M₩3.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1437%
  • 14–1743%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s2%
  • 50s46%
  • 60+53%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon30%
  • Tue28%
  • Wed0%
  • Thu12%
  • Fri30%
  • Sat0%
  • Sun0%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15M0.0%4-20.0%₩3.8M+25.0%000%Possible recovery
2025Q3₩15M0.0%4-20.0%₩3.8M+25.0%010%Possible recovery
2025Q2₩15M0.0%50.0%₩3M0.0%000%Mixed
2025Q1₩15M+14.3%50.0%₩3M+14.3%000%Growing
2024Q4₩15M0.0%50.0%₩3M0.0%000%Mixed
2024Q3₩15M0.0%50.0%₩3M0.0%000%Mixed
2024Q2₩15M+24.2%50.0%₩3M+24.2%000%Growing
2024Q1₩13.1M-12.5%50.0%₩2.6M-12.5%000%Mixed
2023Q4₩15M0.0%50.0%₩3M0.0%000%Mixed
2023Q3₩15M+8.6%50.0%₩3M+8.6%000%Growing
2023Q2₩12.1M-10.3%5-16.7%₩2.4M+7.6%000%Shrinking
2023Q1₩15M0.0%5-28.6%₩3M+40.0%000%Possible recovery
2022Q4₩15M0.0%5-28.6%₩3M+40.0%000%Possible recovery
2022Q3₩13.8M-7.9%5-16.7%₩2.8M+10.5%010%Shrinking
2022Q2₩13.5M-51.4%60.0%₩2.2M-51.4%010%Mixed
2022Q1₩15M0.0%7+16.7%₩2.1M-14.3%000%Possible crowding
2021Q4₩15M7₩2.1M100%
2021Q3₩15M6₩2.5M000%
2021Q2₩27.7M6₩4.6M000%
2021Q1₩15M6₩2.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.