SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩11,262.6M▲ +13.0% YoY
Stores73±0.0% YoY
Sales per store₩154.3M▲ +13.0% YoY

Reading this area Estimated sales rose 13.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 13.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -11.4%
Stores▼ -6.4%
Sales per store▼ -5.4%
Market size
Estimated sales (quarter)
₩11,262.6M
vs 2024Q4
+13.0%
Estimated transactions
5,375
Per-store economics
Estimated sales per store
₩154.3M
vs a year ago
+13.0%
Per transaction
₩2.1M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,844.7M – ₩17,538.5M
20212022202320242025
₩12,718.4M₩11,262.6M
Stores73 – 82
20212022202320242025
7873
Sales per store₩84.5M – ₩219.2M
20212022202320242025
₩163.1M₩154.3M
Openings0 – 4
20212022202320242025
00
Closings0 – 5
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
73
vs a year ago
0.0%
Franchise share
0% (0/73)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩11,308.6M₩11,262.6M
Stores 2024 Q1 → 2025 Q4
7473
Sales per store 2024 Q1 → 2025 Q4
₩152.8M₩154.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1434%
  • 14–1736%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s6%
  • 40s25%
  • 50s34%
  • 60+34%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon9%
  • Tue10%
  • Wed13%
  • Thu8%
  • Fri24%
  • Sat24%
  • Sun12%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩11,262.6M+13.0%730.0%₩154.3M+13.0%000%Growing
2025Q3₩11,201M+60.2%73-3.9%₩153.4M+66.7%030%Mixed
2025Q2₩10,097M+10.7%73-1.4%₩138.3M+12.2%000%Growing
2025Q1₩11,455M+1.3%73-1.4%₩156.9M+2.7%000%Mixed
2024Q4₩9,971.2M-4.8%73-3.9%₩136.6M-0.9%030%Shrinking
2024Q3₩6,993.8M-10.9%76-3.8%₩92M-7.4%200%Shrinking
2024Q2₩9,119.8M+15.0%74-6.3%₩123.2M+22.8%220%Mixed
2024Q1₩11,308.6M+64.8%74-7.5%₩152.8M+78.2%020%Mixed
2023Q4₩10,473.2M+12.8%76-7.3%₩137.8M+21.7%030%Mixed
2023Q3₩7,847.6M-10.8%79-2.5%₩99.3M-8.6%110%Mixed
2023Q2₩7,928.7M+15.8%79-2.5%₩100.4M+18.8%340%Growing
2023Q1₩6,860.4M-18.3%80-1.2%₩85.8M-17.2%130%Mixed
2022Q4₩9,281.6M-21.9%820.0%₩113.2M-21.9%100%Mixed
2022Q3₩8,800.5M-49.8%81+1.3%₩108.6M-50.4%000%Mixed
2022Q2₩6,844.7M-57.0%81+5.2%₩84.5M-59.1%110%Possible crowding
2022Q1₩8,393.2M-34.0%81+3.8%₩103.6M-36.5%450%Possible crowding
2021Q4₩11,877.9M82₩144.9M200%
2021Q3₩17,538.5M80₩219.2M300%
2021Q2₩15,928M77₩206.9M010%
2021Q1₩12,718.4M78₩163.1M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.