SEOUL COMMERCIAL AREA

학동역 Developed area

Gangnam-gu (강남구) 논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩648.1M▲ +32.8% YoY
Stores16±0.0% YoY
Sales per store₩40.5M▲ +32.8% YoY

Reading this area Estimated sales rose 32.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 32.8%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -45.7%
Stores▲ +33.3%
Sales per store▼ -59.3%
Market size
Estimated sales (quarter)
₩648.1M
vs 2024Q4
+32.8%
Estimated transactions
988
Per-store economics
Estimated sales per store
₩40.5M
vs a year ago
+32.8%
Per transaction
₩656K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩488.2M – ₩1,528.2M
20212022202320242025
₩1,194.6M₩648.1M
Stores12 – 17
20212022202320242025
1216
Sales per store₩30.5M – ₩102.1M
20212022202320242025
₩99.5M₩40.5M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +32.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩856.9M₩648.1M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩50.4M₩40.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–149%
  • 14–1733%
  • 17–2145%
  • 21–2413%
Age
  • 10s1%
  • 20s15%
  • 30s3%
  • 40s54%
  • 50s25%
  • 60+2%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon20%
  • Tue15%
  • Wed24%
  • Thu7%
  • Fri20%
  • Sat13%
  • Sun0%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩648.1M+32.8%160.0%₩40.5M+32.8%000%Sales↑ · Stores→ · Per store↑
2025Q3₩827.8M+26.4%160.0%₩51.7M+26.4%000%Sales↑ · Stores→ · Per store↑
2025Q2₩547.3M-5.3%16-5.9%₩34.2M+0.6%100%Sales↓ · Stores↓ · Per store→
2025Q1₩509.3M-40.6%15-11.8%₩34M-32.6%120%Sales↓ · Stores↓ · Per store↓
2024Q4₩488.2M-61.8%16-5.9%₩30.5M-59.5%000%Sales↓ · Stores↓ · Per store↓
2024Q3₩654.6M-54.4%16-5.9%₩40.9M-51.6%010%Sales↓ · Stores↓ · Per store↓
2024Q2₩578.1M-59.2%170.0%₩34M-59.2%110%Sales↓ · Stores→ · Per store↓
2024Q1₩856.9M-30.1%17+6.3%₩50.4M-34.2%000%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,279.6M-6.8%17+13.3%₩75.3M-17.8%000%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,436.5M-0.3%17+13.3%₩84.5M-12.1%000%Sales→ · Stores↑ · Per store↓
2023Q2₩1,416.3M-7.3%17+13.3%₩83.3M-18.2%100%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,225.6M-5.4%16+23.1%₩76.6M-23.1%100%Sales↓ · Stores↑ · Per store↓
2022Q4₩1,373.6M-3.9%15+7.1%₩91.6M-10.3%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩1,441.2M+5.6%15+7.1%₩96.1M-1.4%000%Sales↑ · Stores↑ · Per store→
2022Q2₩1,528.2M+20.8%15+15.4%₩101.9M+4.7%200%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,295.3M+8.4%13+8.3%₩99.6M+0.1%120%Sales↑ · Stores↑ · Per store→
2021Q4₩1,429.2M14₩102.1M000%
2021Q3₩1,364.9M14₩97.5M100%
2021Q2₩1,265.6M13₩97.4M100%
2021Q1₩1,194.6M12₩99.5M220%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.