SEOUL COMMERCIAL AREA

학동역 발달상권

강남구논현1동· Area 366,287 m² · Area code 3120191 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩520.1M▼ -3.8% YoY
Stores3±0.0% YoY
Sales per store₩173.4M▼ -3.8% YoY

Reading this area Against a year earlier, estimated sales -3.8%, stores 0.0% and sales per store -3.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.8%
Stores▼ -25.0%
Sales per store▲ +54.4%
Market size
Estimated sales (quarter)
₩520.1M
vs 2024Q4
-3.8%
Estimated transactions
11,013
Per-store economics
Estimated sales per store
₩173.4M
vs a year ago
-3.8%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩281.6M – ₩744.2M
20212022202320242025
₩449.1M₩520.1M
Stores3 – 4
20212022202320242025
43
Sales per store₩93.9M – ₩248.1M
20212022202320242025
₩112.3M₩173.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share67% – 100%
20212022202320242025
75%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩592.9M₩520.1M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩197.6M₩173.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–1416%
  • 14–170%
  • 17–2125%
  • 21–2446%
Age
  • 10s0%
  • 20s14%
  • 30s37%
  • 40s27%
  • 50s16%
  • 60+6%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon15%
  • Tue17%
  • Wed20%
  • Thu22%
  • Fri17%
  • Sat7%
  • Sun2%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩520.1M-3.8%30.0%₩173.4M-3.8%0067%Mixed
2025Q3₩541.2M-4.6%30.0%₩180.4M-4.6%0067%Mixed
2025Q2₩516.1M-23.2%30.0%₩172M-23.2%0067%Mixed
2025Q1₩439.2M-25.9%30.0%₩146.4M-25.9%0067%Mixed
2024Q4₩540.8M-11.2%30.0%₩180.3M-11.2%0167%Mixed
2024Q3₩567.5M-11.2%30.0%₩189.2M-11.2%00100%Mixed
2024Q2₩671.6M+4.5%30.0%₩223.9M+4.5%00100%Growing
2024Q1₩592.9M-15.4%30.0%₩197.6M-15.4%00100%Mixed
2023Q4₩609.3M-18.1%30.0%₩203.1M-18.1%00100%Mixed
2023Q3₩639.3M+8.7%30.0%₩213.1M+8.7%00100%Growing
2023Q2₩642.9M-3.8%30.0%₩214.3M-3.8%00100%Mixed
2023Q1₩700.7M+148.9%30.0%₩233.6M+148.9%00100%Growing
2022Q4₩744.2M+63.2%30.0%₩248.1M+63.2%00100%Growing
2022Q3₩588.3M+68.0%30.0%₩196.1M+68.0%00100%Growing
2022Q2₩668.1M+24.0%3-25.0%₩222.7M+65.3%00100%Mixed
2022Q1₩281.6M-37.3%3-25.0%₩93.9M-16.4%21100%Shrinking
2021Q4₩456M3₩152M0067%
2021Q3₩350.2M3₩116.7M0267%
2021Q2₩538.8M4₩134.7M0075%
2021Q1₩449.1M4₩112.3M0075%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.