SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩31,219M▲ +1.9% YoY
Stores316▲ +1.6% YoY
Sales per store₩98.8M▲ +0.3% YoY

Reading this area Against a year earlier, estimated sales +1.9%, stores +1.6% and sales per store +0.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +230.7%
Stores▲ +26.4%
Sales per store▲ +161.7%
Market size
Estimated sales (quarter)
₩31,219M
vs 2024Q4
+1.9%
Estimated transactions
831,415
Per-store economics
Estimated sales per store
₩98.8M
vs a year ago
+0.3%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,973.7M – ₩31,219M
20212022202320242025
₩9,439.4M₩31,219M
Stores246 – 323
20212022202320242025
250316
Sales per store₩36.5M – ₩102.6M
20212022202320242025
₩37.8M₩98.8M
Openings8 – 29
20212022202320242025
1221
Closings9 – 29
20212022202320242025
1229
Franchise share11% – 18%
20212022202320242025
18%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.9%, stores YoY +1.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
316
vs a year ago
+1.6%
Franchise share
11% (36/316)
Movement
Openings (rate)
21 (6%)
Closings (rate)
29 (8%)
Net store change
−8
Estimated sales 2024 Q1 → 2025 Q4
₩27,262.8M₩31,219M
Stores 2024 Q1 → 2025 Q4
284316
Sales per store 2024 Q1 → 2025 Q4
₩96M₩98.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–113%
  • 11–1414%
  • 14–178%
  • 17–2131%
  • 21–2425%
Age
  • 10s5%
  • 20s48%
  • 30s27%
  • 40s8%
  • 50s8%
  • 60+3%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon11%
  • Tue12%
  • Wed13%
  • Thu12%
  • Fri16%
  • Sat21%
  • Sun16%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩31,219M+1.9%316+1.6%₩98.8M+0.3%212911%Mixed
2025Q3₩27,669.1M-0.4%323+7.3%₩85.7M-7.2%221712%Possible crowding
2025Q2₩27,951.1M-6.7%318+8.9%₩87.9M-14.4%191312%Possible crowding
2025Q1₩27,851.7M+2.2%314+10.6%₩88.7M-7.6%211712%Possible crowding
2024Q4₩30,640.8M+11.1%311+13.1%₩98.5M-1.8%291612%Mixed
2024Q3₩27,789.9M+16.2%301+12.3%₩92.3M+3.4%272111%Growing
2024Q2₩29,971.8M+25.7%292+8.1%₩102.6M+16.3%201612%Growing
2024Q1₩27,262.8M+15.0%284+4.8%₩96M+9.7%251514%Growing
2023Q4₩27,589.7M+12.9%275+1.9%₩100.3M+10.8%191314%Growing
2023Q3₩23,925M+18.8%268+4.3%₩89.3M+14.0%202315%Growing
2023Q2₩23,838.1M+35.5%270+4.7%₩88.3M+29.5%141515%Growing
2023Q1₩23,704.9M+122.3%271+7.5%₩87.5M+106.7%151515%Growing
2022Q4₩24,440.2M+83.8%270+7.6%₩90.5M+70.9%251016%Growing
2022Q3₩20,133.7M+124.4%257+4.5%₩78.3M+114.8%81016%Growing
2022Q2₩17,595.1M+48.9%258+4.5%₩68.2M+42.6%201616%Growing
2022Q1₩10,663.8M+13.0%252+0.8%₩42.3M+12.1%141317%Growing
2021Q4₩13,295.3M251₩53M151117%
2021Q3₩8,973.7M246₩36.5M9918%
2021Q2₩11,816.1M247₩47.8M142017%
2021Q1₩9,439.4M250₩37.8M121218%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.