SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩119.5M▼ -6.1% YoY
Stores19▲ +26.7% YoY
Sales per store₩6.3M▼ -25.9% YoY

Reading this area Stores rose 26.7% from a year earlier while estimated sales stayed about the same (-6.1%), so sales per store fell 25.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +69.3%
Stores▲ +171.4%
Sales per store▼ -37.6%
Market size
Estimated sales (quarter)
₩119.5M
vs 2024Q4
-6.1%
Estimated transactions
6,331
Per-store economics
Estimated sales per store
₩6.3M
vs a year ago
-25.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩70.6M – ₩229.1M
20212022202320242025
₩70.6M₩119.5M
Stores7 – 21
20212022202320242025
719
Sales per store₩5.3M – ₩28.6M
20212022202320242025
₩10.1M₩6.3M
Openings0 – 6
20212022202320242025
02
Closings0 – 4
20212022202320242025
34
Franchise share5% – 14%
20212022202320242025
14%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.1%, stores YoY +26.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+26.7%
Franchise share
5% (1/19)
Movement
Openings (rate)
2 (10%)
Closings (rate)
4 (20%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩171.7M₩119.5M
Stores 2024 Q1 → 2025 Q4
1019
Sales per store 2024 Q1 → 2025 Q4
₩17.2M₩6.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–114%
  • 11–1413%
  • 14–1720%
  • 17–2138%
  • 21–2418%
Age
  • 10s5%
  • 20s40%
  • 30s36%
  • 40s6%
  • 50s10%
  • 60+3%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue14%
  • Wed14%
  • Thu11%
  • Fri15%
  • Sat20%
  • Sun16%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩119.5M-6.1%19+26.7%₩6.3M-25.9%245%Possible crowding
2025Q3₩110.8M-29.6%21+40.0%₩5.3M-49.7%605%Possible crowding
2025Q2₩107.4M-34.7%15+25.0%₩7.2M-47.8%007%Possible crowding
2025Q1₩130.1M-24.2%15+50.0%₩8.7M-49.5%007%Possible crowding
2024Q4₩127.3M-25.7%15+87.5%₩8.5M-60.4%007%Possible crowding
2024Q3₩157.4M+0.9%15+87.5%₩10.5M-46.2%417%Possible crowding
2024Q2₩164.5M-11.3%12+50.0%₩13.7M-40.8%318%Possible crowding
2024Q1₩171.7M-10.8%10+11.1%₩17.2M-19.7%2010%Possible crowding
2023Q4₩171.3M-5.2%8-11.1%₩21.4M+6.6%0013%Shrinking
2023Q3₩156M-22.6%80.0%₩19.5M-22.6%1113%Mixed
2023Q2₩185.4M+2.4%80.0%₩23.2M+2.4%0113%Mixed
2023Q1₩192.5M-11.0%90.0%₩21.4M-11.0%2211%Mixed
2022Q4₩180.7M-21.1%9+12.5%₩20.1M-29.9%2111%Possible crowding
2022Q3₩201.5M+9.7%8+14.3%₩25.2M-4.0%0013%Competition inflow
2022Q2₩181M+18.4%8+14.3%₩22.6M+3.6%0113%Growing
2022Q1₩216.2M+206.2%9+28.6%₩24M+138.1%1011%Growing
2021Q4₩229.1M8₩28.6M1013%
2021Q3₩183.6M7₩26.2M0014%
2021Q2₩152.9M7₩21.8M0014%
2021Q1₩70.6M7₩10.1M0314%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.