SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩958.2M▼ -4.9% YoY
Stores19▲ +18.8% YoY
Sales per store₩50.4M▼ -19.9% YoY

Reading this area Stores rose 18.8% from a year earlier while estimated sales stayed about the same (-4.9%), so sales per store fell 19.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -28.0%
Stores▲ +11.8%
Sales per store▼ -35.6%
Market size
Estimated sales (quarter)
₩958.2M
vs 2024Q4
-4.9%
Estimated transactions
94,862
Per-store economics
Estimated sales per store
₩50.4M
vs a year ago
-19.9%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩910.9M – ₩1,451.7M
20212022202320242025
₩1,331.1M₩958.2M
Stores15 – 19
20212022202320242025
1719
Sales per store₩50.4M – ₩90.7M
20212022202320242025
₩78.3M₩50.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
10
Franchise share5% – 7%
20212022202320242025
6%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.9%, stores YoY +18.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
+18.8%
Franchise share
5% (1/19)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,019.2M₩958.2M
Stores 2024 Q1 → 2025 Q4
1619
Sales per store 2024 Q1 → 2025 Q4
₩63.7M₩50.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1425%
  • 14–1730%
  • 17–2131%
  • 21–243%
Age
  • 10s2%
  • 20s35%
  • 30s23%
  • 40s16%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon17%
  • Tue15%
  • Wed16%
  • Thu13%
  • Fri16%
  • Sat15%
  • Sun7%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩958.2M-4.9%19+18.8%₩50.4M-19.9%105%Possible crowding
2025Q3₩910.9M-12.4%17+13.3%₩53.6M-22.7%106%Possible crowding
2025Q2₩1,015M-5.8%160.0%₩63.4M-5.8%006%Mixed
2025Q1₩921.2M-9.6%160.0%₩57.6M-9.6%006%Mixed
2024Q4₩1,007.2M-8.9%160.0%₩62.9M-8.9%106%Mixed
2024Q3₩1,040M+6.3%15-6.3%₩69.3M+13.4%017%Mixed
2024Q2₩1,077.4M-10.1%16+6.7%₩67.3M-15.7%006%Possible crowding
2024Q1₩1,019.2M-6.1%16+6.7%₩63.7M-11.9%006%Possible crowding
2023Q4₩1,105M-4.8%16+6.7%₩69.1M-10.7%006%Possible crowding
2023Q3₩978.5M-14.7%16+6.7%₩61.2M-20.0%106%Possible crowding
2023Q2₩1,198.2M+8.8%150.0%₩79.9M+8.8%007%Growing
2023Q1₩1,085.2M-20.0%150.0%₩72.3M-20.0%007%Mixed
2022Q4₩1,160.6M+3.1%150.0%₩77.4M+3.1%007%Growing
2022Q3₩1,146.6M-2.6%150.0%₩76.4M-2.6%007%Mixed
2022Q2₩1,101.4M-24.1%15-6.3%₩73.4M-19.1%007%Shrinking
2022Q1₩1,356.6M+1.9%15-11.8%₩90.4M+15.5%007%Possible recovery
2021Q4₩1,125.4M15₩75M007%
2021Q3₩1,176.6M15₩78.4M237%
2021Q2₩1,451.7M16₩90.7M126%
2021Q1₩1,331.1M17₩78.3M016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.