SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,165.9M▲ +8.5% YoY
Stores94▼ -14.5% YoY
Sales per store₩76.2M▲ +26.9% YoY

Reading this area Against a year earlier, estimated sales +8.5%, stores -14.5% and sales per store +26.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +62.3%
Stores▲ +23.7%
Sales per store▲ +31.2%
Market size
Estimated sales (quarter)
₩7,165.9M
vs 2024Q4
+8.5%
Estimated transactions
166,273
Per-store economics
Estimated sales per store
₩76.2M
vs a year ago
+26.9%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,414.4M – ₩7,165.9M
20212022202320242025
₩4,414.4M₩7,165.9M
Stores76 – 110
20212022202320242025
7694
Sales per store₩50.9M – ₩76.7M
20212022202320242025
₩58.1M₩76.2M
Openings0 – 15
20212022202320242025
31
Closings0 – 10
20212022202320242025
33
Franchise share11% – 22%
20212022202320242025
22%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.5%, stores YoY -14.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
94
vs a year ago
-14.5%
Franchise share
13% (12/94)
Movement
Openings (rate)
1 (1%)
Closings (rate)
3 (3%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩6,211.5M₩7,165.9M
Stores 2024 Q1 → 2025 Q4
10294
Sales per store 2024 Q1 → 2025 Q4
₩60.9M₩76.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–1410%
  • 14–177%
  • 17–2141%
  • 21–2431%
Age
  • 10s2%
  • 20s45%
  • 30s33%
  • 40s9%
  • 50s8%
  • 60+2%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon9%
  • Tue10%
  • Wed13%
  • Thu13%
  • Fri16%
  • Sat22%
  • Sun16%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,165.9M+8.5%94-14.5%₩76.2M+26.9%1313%Mixed
2025Q3₩7,048M+28.3%97-10.2%₩72.7M+42.9%1611%Mixed
2025Q2₩5,754.2M-1.0%102-4.7%₩56.4M+3.9%0411%Possible recovery
2025Q1₩6,099.4M-1.8%105+2.9%₩58.1M-4.6%0511%Mixed
2024Q4₩6,606.9M+17.3%110+13.4%₩60.1M+3.4%7511%Growing
2024Q3₩5,492.4M-3.3%108+12.5%₩50.9M-14.0%9811%Possible crowding
2024Q2₩5,809.4M-6.1%107+12.6%₩54.3M-16.7%12911%Possible crowding
2024Q1₩6,211.5M-8.9%102+6.3%₩60.9M-14.3%151014%Possible crowding
2023Q4₩5,632.1M-21.1%97+4.3%₩58.1M-24.3%4214%Possible crowding
2023Q3₩5,679M-11.6%96+2.1%₩59.2M-13.5%4414%Mixed
2023Q2₩6,188.3M-5.3%95+2.2%₩65.1M-7.3%4515%Mixed
2023Q1₩6,821.2M+37.9%96+12.9%₩71.1M+22.1%5315%Growing
2022Q4₩7,133.9M+24.9%93+10.7%₩76.7M+12.8%2316%Growing
2022Q3₩6,425.2M+42.5%94+14.6%₩68.4M+24.3%5816%Growing
2022Q2₩6,535.5M+13.5%93+20.8%₩70.3M-6.0%10120%Competition inflow
2022Q1₩4,947.1M+12.1%85+11.8%₩58.2M+0.2%3121%Mixed
2021Q4₩5,711.8M84₩68M5420%
2021Q3₩4,507.5M82₩55M7022%
2021Q2₩5,759.2M77₩74.8M2221%
2021Q1₩4,414.4M76₩58.1M3322%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.