SEOUL COMMERCIAL AREA

홍대입구역(홍대) Developed area

Mapo-gu (마포구) 서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩22,310.4M▼ -6.6% YoY
Stores246▼ -15.2% YoY
Sales per store₩90.7M▲ +10.1% YoY

Reading this area Estimated sales fell 6.6% from a year earlier and stores fell 15.2%. Sales per store are up 10.1%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +118.8%
Stores▼ -13.4%
Sales per store▲ +152.6%
Market size
Estimated sales (quarter)
₩22,310.4M
vs 2024Q4
-6.6%
Estimated transactions
589,143
Per-store economics
Estimated sales per store
₩90.7M
vs a year ago
+10.1%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,535.3M – ₩31,412.8M
20212022202320242025
₩10,197.9M₩22,310.4M
Stores246 – 334
20212022202320242025
284246
Sales per store₩33.2M – ₩103M
20212022202320242025
₩35.9M₩90.7M
Openings4 – 36
20212022202320242025
117
Closings10 – 22
20212022202320242025
1121
Franchise share9% – 11%
20212022202320242025
11%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.6%, stores YoY -15.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
246
vs a year ago
-15.2%
Franchise share
10% (24/246)
Movement
Openings (rate)
7 (3%)
Closings (rate)
21 (8%)
Net store change
−14
Estimated sales 2024 Q1 → 2025 Q4
₩25,449.5M₩22,310.4M
Stores 2024 Q1 → 2025 Q4
324246
Sales per store 2024 Q1 → 2025 Q4
₩78.5M₩90.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0643%
  • 06–113%
  • 11–142%
  • 14–174%
  • 17–2114%
  • 21–2434%
Age
  • 10s4%
  • 20s58%
  • 30s26%
  • 40s6%
  • 50s6%
  • 60+1%
Weekday / weekend
  • Weekday54%
  • Weekend46%
Day of week
  • Mon8%
  • Tue8%
  • Wed11%
  • Thu11%
  • Fri16%
  • Sat26%
  • Sun20%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩22,310.4M-6.6%246-15.2%₩90.7M+10.1%72110%Sales↓ · Stores↓ · Per store↑
2025Q3₩21,334.9M-12.6%256-14.1%₩83.3M+1.7%111811%Sales↓ · Stores↓ · Per store→
2025Q2₩22,475.5M-4.4%264-14.0%₩85.1M+11.2%72111%Sales↓ · Stores↓ · Per store↑
2025Q1₩22,804.3M-10.4%278-14.2%₩82M+4.4%71810%Sales↓ · Stores↓ · Per store↑
2024Q4₩23,891.7M-7.3%290-13.2%₩82.4M+6.8%91910%Sales↓ · Stores↓ · Per store↑
2024Q3₩24,420.5M-4.7%298-10.0%₩81.9M+5.9%132010%Sales↓ · Stores↓ · Per store↑
2024Q2₩23,509.5M-13.7%307-4.7%₩76.6M-9.4%4229%Sales↓ · Stores↓ · Per store↓
2024Q1₩25,449.5M-13.0%324+5.2%₩78.5M-17.3%4169%Sales↓ · Stores↑ · Per store↓
2023Q4₩25,770.1M-10.4%334+10.2%₩77.2M-18.7%18189%Sales↓ · Stores↑ · Per store↓
2023Q3₩25,624.4M-15.4%331+9.2%₩77.4M-22.5%302110%Sales↓ · Stores↑ · Per store↓
2023Q2₩27,226M-13.3%322+5.6%₩84.6M-17.9%361911%Sales↓ · Stores↑ · Per store↓
2023Q1₩29,248.7M+80.1%308+2.3%₩95M+76.1%181410%Sales↑ · Stores→ · Per store↑
2022Q4₩28,760.8M+31.4%303+1.7%₩94.9M+29.2%121211%Sales↑ · Stores→ · Per store↑
2022Q3₩30,281.6M+217.6%303+5.6%₩99.9M+200.8%182011%Sales↑ · Stores↑ · Per store↑
2022Q2₩31,412.8M+101.5%305+5.2%₩103M+91.6%161210%Sales↑ · Stores↑ · Per store↑
2022Q1₩16,236.3M+59.2%301+6.0%₩53.9M+50.2%141111%Sales↑ · Stores↑ · Per store↑
2021Q4₩21,895.1M298₩73.5M221011%
2021Q3₩9,535.3M287₩33.2M151711%
2021Q2₩15,589.6M290₩53.8M201610%
2021Q1₩10,197.9M284₩35.9M111111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.