SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,395.2M▲ +6.7% YoY
Stores42▲ +13.5% YoY
Sales per store₩33.2M▼ -6.0% YoY

Reading this area Estimated sales rose 6.7% from a year earlier, but stores rose 13.5%. The market grew, yet stores grew faster, so sales per store fell 6.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +32.3%
Stores▼ -2.3%
Sales per store▲ +35.5%
Market size
Estimated sales (quarter)
₩1,395.2M
vs 2024Q4
+6.7%
Estimated transactions
116,420
Per-store economics
Estimated sales per store
₩33.2M
vs a year ago
-6.0%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,054.6M – ₩1,798.2M
20212022202320242025
₩1,054.6M₩1,395.2M
Stores36 – 44
20212022202320242025
4342
Sales per store₩24.5M – ₩45.8M
20212022202320242025
₩24.5M₩33.2M
Openings0 – 6
20212022202320242025
13
Closings1 – 6
20212022202320242025
34
Franchise share26% – 42%
20212022202320242025
37%26%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.7%, stores YoY +13.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
42
vs a year ago
+13.5%
Franchise share
26% (11/42)
Movement
Openings (rate)
3 (6%)
Closings (rate)
4 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,391.1M₩1,395.2M
Stores 2024 Q1 → 2025 Q4
4042
Sales per store 2024 Q1 → 2025 Q4
₩34.8M₩33.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–112%
  • 11–1426%
  • 14–1720%
  • 17–2132%
  • 21–2415%
Age
  • 10s4%
  • 20s39%
  • 30s25%
  • 40s15%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon11%
  • Tue11%
  • Wed15%
  • Thu13%
  • Fri16%
  • Sat20%
  • Sun14%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,395.2M+6.7%42+13.5%₩33.2M-6.0%3426%Competition inflow
2025Q3₩1,335.8M-5.8%42+10.5%₩31.8M-14.7%3229%Possible crowding
2025Q2₩1,320.7M-11.0%41+5.1%₩32.2M-15.3%6129%Possible crowding
2025Q1₩1,169.8M-15.9%36-10.0%₩32.5M-6.6%2133%Shrinking
2024Q4₩1,307.8M-19.3%37-7.5%₩35.3M-12.8%2330%Shrinking
2024Q3₩1,417.6M-9.8%38-2.6%₩37.3M-7.4%3329%Mixed
2024Q2₩1,483.3M-10.0%39+8.3%₩38M-16.9%4626%Possible crowding
2024Q1₩1,391.1M-8.2%40+5.3%₩34.8M-12.8%1128%Possible crowding
2023Q4₩1,621M-9.9%400.0%₩40.5M-9.9%3228%Mixed
2023Q3₩1,571.8M-12.2%39-2.5%₩40.3M-9.9%4228%Mixed
2023Q2₩1,647.9M+1.1%36-10.0%₩45.8M+12.3%4533%Possible recovery
2023Q1₩1,515.3M+30.9%38+5.6%₩39.9M+24.0%2629%Growing
2022Q4₩1,798.2M+26.1%40+5.3%₩45M+19.8%3433%Growing
2022Q3₩1,789.8M+63.0%40-4.8%₩44.7M+71.1%2335%Mixed
2022Q2₩1,630.7M+15.8%40-9.1%₩40.8M+27.4%6238%Mixed
2022Q1₩1,157.4M+9.7%36-16.3%₩32.1M+31.1%2442%Mixed
2021Q4₩1,425.6M38₩37.5M0439%
2021Q3₩1,098.1M42₩26.1M2636%
2021Q2₩1,407.7M44₩32M6439%
2021Q1₩1,054.6M43₩24.5M1337%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.