SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores3▼ -25.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2022 Q1 → 2023 Q3
Estimated sales▲ +78.2%
Stores▼ -28.6%
Sales per store▲ +149.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩75K – ₩210.3M
20212022202320242025
Stores3 – 8
20212022202320242025
73
Sales per store₩11K – ₩42.1M
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
53
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1448%
  • 14–1721%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s19%
  • 50s31%
  • 60+50%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon0%
  • Tue28%
  • Wed0%
  • Thu0%
  • Fri34%
  • Sat0%
  • Sun39%
Gender
  • Male12%
  • Female88%

Each split's share of estimated sales in 2023 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q43-25.0%010%
2025Q340.0%000%
2025Q24-20.0%000%
2025Q14-20.0%000%
2024Q44-20.0%000%
2024Q34-20.0%010%
2024Q25-16.7%000%
2024Q15-16.7%000%
2023Q45-16.7%000%
2023Q3₩210.3M+281550.6%5-28.6%₩42.1M+394210.8%010%Mixed
2023Q2₩66.5M+89000.2%6-14.3%₩11.1M+103850.2%000%Mixed
2023Q1₩75K-99.9%6-14.3%₩12K-99.9%000%Shrinking
2022Q46-14.3%010%
2022Q3₩75K7-12.5%₩11K000%
2022Q2₩75K70.0%₩11K000%
2022Q1₩118M70.0%₩16.9M000%
2021Q47010%
2021Q38100%
2021Q27000%
2021Q17000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.