SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩463M▲ +51.6% YoY
Stores13▲ +8.3% YoY
Sales per store₩35.6M▲ +39.9% YoY

Reading this area Estimated sales rose 51.6% from a year earlier while stores were up 8.3%, so sales per store also rose 39.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.2%
Stores▲ +18.2%
Sales per store▲ +1.7%
Market size
Estimated sales (quarter)
₩463M
vs 2024Q4
+51.6%
Estimated transactions
138,768
Per-store economics
Estimated sales per store
₩35.6M
vs a year ago
+39.9%
Per transaction
₩3K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩305.4M – ₩750.1M
20212022202320242025
₩385.2M₩463M
Stores9 – 13
20212022202320242025
1113
Sales per store₩23.7M – ₩67.2M
20212022202320242025
₩35M₩35.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
30
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +51.6%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩541.8M₩463M
Stores 2024 Q1 → 2025 Q4
913
Sales per store 2024 Q1 → 2025 Q4
₩60.2M₩35.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–116%
  • 11–149%
  • 14–1718%
  • 17–2129%
  • 21–2418%
Age
  • 10s8%
  • 20s58%
  • 30s17%
  • 40s6%
  • 50s8%
  • 60+1%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon10%
  • Tue11%
  • Wed14%
  • Thu12%
  • Fri15%
  • Sat20%
  • Sun17%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩463M+51.6%13+8.3%₩35.6M+39.9%000%Growing
2025Q3₩750.1M+46.4%13+18.2%₩57.7M+23.9%000%Growing
2025Q2₩307.6M-36.5%13+18.2%₩23.7M-46.3%100%Possible crowding
2025Q1₩336.5M-37.9%12+33.3%₩28M-53.4%000%Possible crowding
2024Q4₩305.4M-39.7%12+33.3%₩25.4M-54.8%100%Possible crowding
2024Q3₩512.4M-12.6%11+22.2%₩46.6M-28.5%110%Possible crowding
2024Q2₩484.6M-11.6%11+22.2%₩44.1M-27.7%200%Possible crowding
2024Q1₩541.8M-10.4%90.0%₩60.2M-10.4%000%Mixed
2023Q4₩506.6M-7.1%90.0%₩56.3M-7.1%000%Mixed
2023Q3₩586.4M+76.1%9-18.2%₩65.2M+115.2%000%Mixed
2023Q2₩548.4M+6.7%9-25.0%₩60.9M+42.3%000%Mixed
2023Q1₩604.6M+67.8%9-25.0%₩67.2M+123.8%110%Mixed
2022Q4₩545.1M+34.5%9-25.0%₩60.6M+79.3%020%Mixed
2022Q3₩333M-0.4%110.0%₩30.3M-0.4%120%Mixed
2022Q2₩514M+11.4%12+9.1%₩42.8M+2.1%000%Mixed
2022Q1₩360.3M-6.5%12+9.1%₩30M-14.3%000%Possible crowding
2021Q4₩405.4M12₩33.8M100%
2021Q3₩334.2M11₩30.4M000%
2021Q2₩461.4M11₩41.9M000%
2021Q1₩385.2M11₩35M030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.