SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,230.7M▲ +28.0% YoY
Stores119▲ +0.8% YoY
Sales per store₩102.8M▲ +27.0% YoY

Reading this area Estimated sales rose 28.0% from a year earlier while stores were about the same at +0.8%, so sales per store also rose 27.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +171.5%
Stores▲ +9.2%
Sales per store▲ +148.7%
Market size
Estimated sales (quarter)
₩12,230.7M
vs 2024Q4
+28.0%
Estimated transactions
284,207
Per-store economics
Estimated sales per store
₩102.8M
vs a year ago
+27.0%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,504.3M – ₩12,230.7M
20212022202320242025
₩4,504.3M₩12,230.7M
Stores109 – 129
20212022202320242025
109119
Sales per store₩41.3M – ₩102.8M
20212022202320242025
₩41.3M₩102.8M
Openings2 – 9
20212022202320242025
46
Closings2 – 10
20212022202320242025
42
Franchise share6% – 11%
20212022202320242025
11%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +28.0%, stores YoY +0.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
119
vs a year ago
+0.8%
Franchise share
6% (7/119)
Movement
Openings (rate)
6 (5%)
Closings (rate)
2 (2%)
Net store change
+4
Estimated sales 2024 Q1 → 2025 Q4
₩8,842.6M₩12,230.7M
Stores 2024 Q1 → 2025 Q4
120119
Sales per store 2024 Q1 → 2025 Q4
₩73.7M₩102.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–114%
  • 11–1418%
  • 14–1713%
  • 17–2132%
  • 21–2417%
Age
  • 10s4%
  • 20s43%
  • 30s29%
  • 40s11%
  • 50s9%
  • 60+3%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon9%
  • Tue10%
  • Wed13%
  • Thu13%
  • Fri14%
  • Sat22%
  • Sun18%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12,230.7M+28.0%119+0.8%₩102.8M+27.0%626%Growing
2025Q3₩10,933.9M+29.9%115-1.7%₩95.1M+32.1%236%Growing
2025Q2₩10,405.6M+22.4%116-5.7%₩89.7M+29.8%866%Mixed
2025Q1₩10,660.3M+20.6%115-4.2%₩92.7M+25.8%576%Mixed
2024Q4₩9,553M+4.1%118-2.5%₩81M+6.7%776%Growing
2024Q3₩8,418.7M-3.9%117-7.9%₩72M+4.3%4107%Shrinking
2024Q2₩8,499.8M+5.3%123-2.4%₩69.1M+7.8%857%Growing
2024Q1₩8,842.6M+25.9%120-7.0%₩73.7M+35.4%267%Mixed
2023Q4₩9,179.6M+16.1%121-6.2%₩75.9M+23.8%399%Mixed
2023Q3₩8,762.4M+18.0%127+1.6%₩69M+16.1%879%Growing
2023Q2₩8,074M+9.2%126+5.9%₩64.1M+3.2%369%Growing
2023Q1₩7,021.5M+31.9%129+9.3%₩54.4M+20.6%879%Growing
2022Q4₩7,907.7M+9.4%129+10.3%₩61.3M-0.8%958%Mixed
2022Q3₩7,426.8M+58.4%125+10.6%₩59.4M+43.2%838%Growing
2022Q2₩7,392.5M+15.3%119+4.4%₩62.1M+10.4%339%Growing
2022Q1₩5,325.3M+18.2%118+8.3%₩45.1M+9.2%2210%Growing
2021Q4₩7,227.2M117₩61.8M9411%
2021Q3₩4,687.5M113₩41.5M4511%
2021Q2₩6,413.5M114₩56.3M9411%
2021Q1₩4,504.3M109₩41.3M4411%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.