SEOUL COMMERCIAL AREA

홍대입구역(홍대) Developed area

Mapo-gu (마포구) 서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩18.5M▲ +130.7% YoY
Stores8▲ +14.3% YoY
Sales per store₩2.3M▲ +101.8% YoY

Reading this area Estimated sales rose 130.7% from a year earlier while stores were up 14.3%, so sales per store also rose 101.8%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +255.3%
Stores▲ +166.7%
Sales per store▲ +33.2%
Market size
Estimated sales (quarter)
₩18.5M
vs 2024Q4
+130.7%
Estimated transactions
1,095
Per-store economics
Estimated sales per store
₩2.3M
vs a year ago
+101.8%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.3M – ₩18.5M
20212022202320242025
₩5.2M₩18.5M
Stores3 – 8
20212022202320242025
38
Sales per store₩825K – ₩2.3M
20212022202320242025
₩1.7M₩2.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share13% – 33%
20212022202320242025
33%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +130.7%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
13% (1/8)
Movement
Openings (rate)
1 (11%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩7M₩18.5M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩1.2M₩2.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1419%
  • 14–1735%
  • 17–2137%
  • 21–243%
Age
  • 10s2%
  • 20s25%
  • 30s28%
  • 40s8%
  • 50s30%
  • 60+6%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon26%
  • Tue8%
  • Wed26%
  • Thu7%
  • Fri11%
  • Sat19%
  • Sun3%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩18.5M+130.7%8+14.3%₩2.3M+101.8%1013%Sales↑ · Stores↑ · Per store↑
2025Q3₩7.1M+43.3%7+16.7%₩1M+22.8%0014%Sales↑ · Stores↑ · Per store↑
2025Q2₩11.7M+56.6%7+16.7%₩1.7M+34.2%0014%Sales↑ · Stores↑ · Per store↑
2025Q1₩9.5M+35.5%7+16.7%₩1.4M+16.1%0014%Sales↑ · Stores↑ · Per store↑
2024Q4₩8M+23.1%7+40.0%₩1.1M-12.1%1014%Sales↑ · Stores↑ · Per store↓
2024Q3₩4.9M+20.8%6+50.0%₩825K-19.5%0017%Sales↑ · Stores↑ · Per store↓
2024Q2₩7.5M-12.9%6+50.0%₩1.2M-41.9%0017%Sales↓ · Stores↑ · Per store↓
2024Q1₩7M-16.3%6+50.0%₩1.2M-44.2%1017%Sales↓ · Stores↑ · Per store↓
2023Q4₩6.5M-27.4%5+25.0%₩1.3M-41.9%1020%Sales↓ · Stores↑ · Per store↓
2023Q3₩4.1M-39.8%40.0%₩1M-39.8%0025%Sales↓ · Stores→ · Per store↓
2023Q2₩8.6M+48.4%40.0%₩2.1M+48.4%0025%Sales↑ · Stores→ · Per store↑
2023Q1₩8.4M+36.0%40.0%₩2.1M+36.0%0025%Sales↑ · Stores→ · Per store↑
2022Q4₩9M+119.8%40.0%₩2.2M+119.8%0025%Sales↑ · Stores→ · Per store↑
2022Q3₩6.8M+106.1%40.0%₩1.7M+106.1%0025%Sales↑ · Stores→ · Per store↑
2022Q2₩5.8M-21.2%40.0%₩1.4M-21.2%0025%Sales↓ · Stores→ · Per store↓
2022Q1₩6.2M+18.1%4+33.3%₩1.5M-11.4%0025%Sales↑ · Stores↑ · Per store↓
2021Q4₩4.1M4₩1M0025%
2021Q3₩3.3M4₩826K0025%
2021Q2₩7.3M4₩1.8M1025%
2021Q1₩5.2M3₩1.7M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.