SEOUL COMMERCIAL AREA

홍대입구역(홍대) Developed area

Mapo-gu (마포구) 서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩52.2M▼ -84.4% YoY
Stores6±0.0% YoY
Sales per store₩8.7M▼ -84.4% YoY

Reading this area Against a year earlier, estimated sales -84.4%, stores 0.0% and sales per store -84.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +90.6%
Stores▼ -33.3%
Sales per store▲ +185.9%
Market size
Estimated sales (quarter)
₩52.2M
vs 2024Q4
-84.4%
Estimated transactions
68
Per-store economics
Estimated sales per store
₩8.7M
vs a year ago
-84.4%
Per transaction
₩768K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩570K – ₩334.2M
20212022202320242025
₩27.4M₩52.2M
Stores6 – 10
20212022202320242025
96
Sales per store₩81K – ₩55.7M
20212022202320242025
₩3M₩8.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -84.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩20.7M₩52.2M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩2.6M₩8.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1199%
  • 11–140%
  • 14–171%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s100%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue99%
  • Wed1%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩52.2M-84.4%60.0%₩8.7M-84.4%000%Sales↓ · Stores→ · Per store↓
2025Q3₩225.9M7+16.7%₩32.3M000%
2025Q2₩570K-97.1%7+16.7%₩81K-97.5%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩159.5M+669.2%7-12.5%₩22.8M+779.1%100%Sales↑ · Stores↓ · Per store↑
2024Q4₩334.2M+28.6%6-25.0%₩55.7M+71.4%000%Sales↑ · Stores↓ · Per store↑
2024Q36-25.0%000%
2024Q2₩19.8M-86.2%6-25.0%₩3.3M-81.6%020%Sales↓ · Stores↓ · Per store↓
2024Q1₩20.7M-84.5%80.0%₩2.6M-84.5%000%Sales↓ · Stores→ · Per store↓
2023Q4₩260M8-11.1%₩32.5M000%
2023Q3₩85.2M+171.3%8-11.1%₩10.6M+205.2%000%Sales↑ · Stores↓ · Per store↑
2023Q2₩143.5M-20.2%8-11.1%₩17.9M-10.2%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩134.1M+151.1%8-11.1%₩16.8M+182.5%010%Sales↑ · Stores↓ · Per store↑
2022Q490.0%000%
2022Q3₩31.4M-85.2%9-10.0%₩3.5M-83.5%000%Sales↓ · Stores↓ · Per store↓
2022Q2₩179.9M+4803.7%90.0%₩20M+4803.7%000%Sales↑ · Stores→ · Per store↑
2022Q1₩53.4M+94.9%90.0%₩5.9M+94.9%000%Sales↑ · Stores→ · Per store↑
2021Q4₩236M9₩26.2M010%
2021Q3₩211.9M10₩21.2M100%
2021Q2₩3.7M9₩408K000%
2021Q1₩27.4M9₩3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.