SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,199.6M▼ -6.7% YoY
Stores32▼ -11.1% YoY
Sales per store₩37.5M▲ +5.0% YoY

Reading this area Estimated sales fell 6.7% from a year earlier and stores fell 11.1%. Sales per store are up 5.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +106.0%
Stores▼ -3.0%
Sales per store▲ +112.4%
Market size
Estimated sales (quarter)
₩1,199.6M
vs 2024Q4
-6.7%
Estimated transactions
110,954
Per-store economics
Estimated sales per store
₩37.5M
vs a year ago
+5.0%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩550.8M – ₩1,761.8M
20212022202320242025
₩582.3M₩1,199.6M
Stores31 – 36
20212022202320242025
3332
Sales per store₩16.7M – ₩56.4M
20212022202320242025
₩17.6M₩37.5M
Openings0 – 3
20212022202320242025
20
Closings0 – 3
20212022202320242025
21
Franchise share3% – 3%
20212022202320242025
3%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.7%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
-11.1%
Franchise share
3% (1/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,368.1M₩1,199.6M
Stores 2024 Q1 → 2025 Q4
3332
Sales per store 2024 Q1 → 2025 Q4
₩41.5M₩37.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0633%
  • 06–117%
  • 11–144%
  • 14–1711%
  • 17–2123%
  • 21–2423%
Age
  • 10s10%
  • 20s52%
  • 30s22%
  • 40s6%
  • 50s9%
  • 60+1%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon9%
  • Tue9%
  • Wed11%
  • Thu11%
  • Fri14%
  • Sat23%
  • Sun22%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,199.6M-6.7%32-11.1%₩37.5M+5.0%013%Shrinking
2025Q3₩1,127.4M-13.7%33-5.7%₩34.2M-8.4%013%Shrinking
2025Q2₩1,139.3M-17.3%34-2.9%₩33.5M-14.8%013%Mixed
2025Q1₩1,204.5M-12.0%35+6.1%₩34.4M-17.0%013%Possible crowding
2024Q4₩1,285.3M-9.2%36+12.5%₩35.7M-19.2%323%Possible crowding
2024Q3₩1,306M+13.7%35+12.9%₩37.3M+0.7%113%Mixed
2024Q2₩1,376.8M+22.4%35+12.9%₩39.3M+8.5%313%Growing
2024Q1₩1,368.1M-5.6%33+6.5%₩41.5M-11.3%103%Possible crowding
2023Q4₩1,414.8M-4.9%32+3.2%₩44.2M-7.9%103%Possible crowding
2023Q3₩1,148.9M-34.8%31-3.1%₩37.1M-32.7%223%Shrinking
2023Q2₩1,124.4M-35.7%310.0%₩36.3M-35.7%003%Mixed
2023Q1₩1,448.9M+87.4%31-6.1%₩46.7M+99.5%003%Mixed
2022Q4₩1,488M+21.1%31-6.1%₩48M+28.9%013%Mixed
2022Q3₩1,761.8M+219.9%32-3.0%₩55.1M+229.9%103%Mixed
2022Q2₩1,749.8M+119.3%31-3.1%₩56.4M+126.4%133%Mixed
2022Q1₩773M+32.7%330.0%₩23.4M+32.7%003%Growing
2021Q4₩1,229M33₩37.2M113%
2021Q3₩550.8M33₩16.7M103%
2021Q2₩798M32₩24.9M233%
2021Q1₩582.3M33₩17.6M223%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.