SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,541.1M▲ +21.9% YoY
Stores35▼ -10.3% YoY
Sales per store₩72.6M▲ +35.9% YoY

Reading this area Against a year earlier, estimated sales +21.9%, stores -10.3% and sales per store +35.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +76.2%
Stores±0.0%
Sales per store▲ +76.2%
Market size
Estimated sales (quarter)
₩2,541.1M
vs 2024Q4
+21.9%
Estimated transactions
154,174
Per-store economics
Estimated sales per store
₩72.6M
vs a year ago
+35.9%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,442.1M – ₩2,663M
20212022202320242025
₩1,442.1M₩2,541.1M
Stores33 – 45
20212022202320242025
3535
Sales per store₩38.7M – ₩80.7M
20212022202320242025
₩41.2M₩72.6M
Openings0 – 5
20212022202320242025
22
Closings0 – 5
20212022202320242025
11
Franchise share26% – 37%
20212022202320242025
34%31%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +21.9%, stores YoY -10.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
35
vs a year ago
-10.3%
Franchise share
31% (11/35)
Movement
Openings (rate)
2 (4%)
Closings (rate)
1 (2%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,118.9M₩2,541.1M
Stores 2024 Q1 → 2025 Q4
4535
Sales per store 2024 Q1 → 2025 Q4
₩47.1M₩72.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–113%
  • 11–1430%
  • 14–1719%
  • 17–2139%
  • 21–246%
Age
  • 10s4%
  • 20s43%
  • 30s24%
  • 40s12%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri14%
  • Sat20%
  • Sun17%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,541.1M+21.9%35-10.3%₩72.6M+35.9%2131%Mixed
2025Q3₩2,574.1M+18.6%34-17.1%₩75.7M+43.0%1032%Mixed
2025Q2₩2,663M+19.3%33-21.4%₩80.7M+51.8%0533%Mixed
2025Q1₩2,318.9M+9.4%36-20.0%₩64.4M+36.8%1436%Mixed
2024Q4₩2,083.8M-5.5%39-7.1%₩53.4M+1.8%2336%Shrinking
2024Q3₩2,171M+3.5%41-4.7%₩53M+8.5%1232%Mixed
2024Q2₩2,233.1M+0.5%42+2.4%₩53.2M-1.9%1531%Mixed
2024Q1₩2,118.9M-8.0%45+12.5%₩47.1M-18.2%4131%Possible crowding
2023Q4₩2,204.2M+11.6%42+2.4%₩52.5M+8.9%0133%Growing
2023Q3₩2,098.6M-0.7%43+13.2%₩48.8M-12.2%4133%Possible crowding
2023Q2₩2,221.7M+1.2%41+5.1%₩54.2M-3.7%4332%Possible crowding
2023Q1₩2,301.9M+43.0%40+11.1%₩57.5M+28.7%1233%Growing
2022Q4₩1,975.2M+7.3%41+10.8%₩48.2M-3.2%3132%Competition inflow
2022Q3₩2,112.8M+40.1%38-2.6%₩55.6M+43.8%2237%Growing
2022Q2₩2,195.6M+29.6%390.0%₩56.3M+29.6%3033%Growing
2022Q1₩1,609.6M+11.6%36+2.9%₩44.7M+8.5%3136%Growing
2021Q4₩1,840.7M37₩49.7M0227%
2021Q3₩1,507.9M39₩38.7M3326%
2021Q2₩1,693.8M39₩43.4M5326%
2021Q1₩1,442.1M35₩41.2M2134%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.