SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩109.4M▼ -46.5% YoY
Stores13▼ -7.1% YoY
Sales per store₩8.4M▼ -42.4% YoY

Reading this area Estimated sales fell 46.5% from a year earlier and stores fell 7.1%. Sales per store are down 42.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q3 → 2025 Q4
Estimated sales▲ +51.9%
Stores▼ -13.3%
Sales per store▲ +75.2%
Market size
Estimated sales (quarter)
₩109.4M
vs 2024Q4
-46.5%
Estimated transactions
5,987
Per-store economics
Estimated sales per store
₩8.4M
vs a year ago
-42.4%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩72M – ₩204.5M
20212022202320242025
₩109.4M
Stores11 – 15
20212022202320242025
1213
Sales per store₩4.8M – ₩16.3M
20212022202320242025
₩8.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share13% – 23%
20212022202320242025
17%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -46.5%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
23% (3/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩121M₩109.4M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩10.1M₩8.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1425%
  • 14–1755%
  • 17–2116%
  • 21–240%
Age
  • 10s1%
  • 20s19%
  • 30s39%
  • 40s28%
  • 50s5%
  • 60+9%
Weekday / weekend
  • Weekday46%
  • Weekend54%
Day of week
  • Mon7%
  • Tue7%
  • Wed7%
  • Thu14%
  • Fri11%
  • Sat33%
  • Sun21%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩109.4M-46.5%13-7.1%₩8.4M-42.4%0123%Shrinking
2025Q3₩72M-43.7%140.0%₩5.1M-43.7%1121%Mixed
2025Q2₩72M0.0%15+7.1%₩4.8M-6.7%0013%Possible crowding
2025Q1₩114.4M-5.5%15+25.0%₩7.6M-24.4%2113%Possible crowding
2024Q4₩204.5M+13.7%14+27.3%₩14.6M-10.6%0014%Competition inflow
2024Q3₩127.9M+11.7%14+27.3%₩9.1M-12.3%0014%Competition inflow
2024Q2₩72M0.0%14+27.3%₩5.1M-21.4%2014%Possible crowding
2024Q1₩121M+68.0%120.0%₩10.1M+68.0%1017%Growing
2023Q4₩179.7M+149.6%11-8.3%₩16.3M+172.3%0018%Mixed
2023Q3₩114.5M+59.1%11-15.4%₩10.4M+88.0%0018%Mixed
2023Q2₩72M0.0%11-15.4%₩6.5M+18.2%0118%Possible recovery
2023Q1₩72M0.0%12-14.3%₩6M+16.7%0017%Possible recovery
2022Q4₩72M0.0%12-20.0%₩6M+25.0%0117%Possible recovery
2022Q3₩72M0.0%13-13.3%₩5.5M+15.4%0015%Possible recovery
2022Q2₩72M13-7.1%₩5.5M0115%
2022Q1₩72M14+16.7%₩5.1M0114%
2021Q4₩72M15₩4.8M0013%
2021Q3₩72M15₩4.8M1013%
2021Q2142014%
2021Q1120017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.