SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩221.5M▲ +19.0% YoY
Stores44▼ -8.3% YoY
Sales per store₩5M▲ +29.9% YoY

Reading this area Against a year earlier, estimated sales +19.0%, stores -8.3% and sales per store +29.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.4%
Stores▲ +41.9%
Sales per store▲ +34.9%
Market size
Estimated sales (quarter)
₩221.5M
vs 2024Q4
+19.0%
Estimated transactions
688
Per-store economics
Estimated sales per store
₩5M
vs a year ago
+29.9%
Per transaction
₩322K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩104M – ₩358.9M
20212022202320242025
₩115.7M₩221.5M
Stores31 – 48
20212022202320242025
3144
Sales per store₩3M – ₩10.3M
20212022202320242025
₩3.7M₩5M
Openings0 – 5
20212022202320242025
20
Closings0 – 3
20212022202320242025
21
Franchise share3% – 6%
20212022202320242025
3%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.0%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
44
vs a year ago
-8.3%
Franchise share
5% (2/44)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩166.9M₩221.5M
Stores 2024 Q1 → 2025 Q4
4044
Sales per store 2024 Q1 → 2025 Q4
₩4.2M₩5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1124%
  • 11–148%
  • 14–1733%
  • 17–2116%
  • 21–2419%
Age
  • 10s0%
  • 20s4%
  • 30s17%
  • 40s41%
  • 50s35%
  • 60+3%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon12%
  • Tue33%
  • Wed18%
  • Thu11%
  • Fri5%
  • Sat8%
  • Sun14%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩221.5M+19.0%44-8.3%₩5M+29.9%015%Mixed
2025Q3₩264.6M+28.4%45-4.3%₩5.9M+34.1%214%Mixed
2025Q2₩229.7M+9.6%44-2.2%₩5.2M+12.1%005%Growing
2025Q1₩212.3M+27.2%44+10.0%₩4.8M+15.6%035%Growing
2024Q4₩186.1M+39.8%48+33.3%₩3.9M+4.9%104%Growing
2024Q3₩206.1M+23.1%47+30.6%₩4.4M-5.7%204%Competition inflow
2024Q2₩209.5M+74.4%45+25.0%₩4.7M+39.5%504%Growing
2024Q1₩166.9M+54.6%40+11.1%₩4.2M+39.1%515%Growing
2023Q4₩133.1M-0.7%36-2.7%₩3.7M+2.1%116%Mixed
2023Q3₩167.5M+56.5%360.0%₩4.7M+56.5%106%Growing
2023Q2₩120.2M-63.9%360.0%₩3.3M-63.9%003%Mixed
2023Q1₩108M-69.9%36+2.9%₩3M-70.8%013%Mixed
2022Q4₩134M-41.1%37+12.1%₩3.6M-47.5%103%Possible crowding
2022Q3₩107M-33.7%36+12.5%₩3M-41.0%333%Possible crowding
2022Q2₩332.9M+220.1%36+12.5%₩9.2M+184.6%323%Growing
2022Q1₩358.9M+210.1%35+12.9%₩10.3M+174.7%203%Growing
2021Q4₩227.5M33₩6.9M103%
2021Q3₩161.3M32₩5M113%
2021Q2₩104M32₩3.2M103%
2021Q1₩115.7M31₩3.7M223%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.