SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩410.5M▼ -48.5% YoY
Stores7±0.0% YoY
Sales per store₩58.6M▼ -48.5% YoY

Reading this area Against a year earlier, estimated sales -48.5%, stores 0.0% and sales per store -48.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.9%
Stores▼ -30.0%
Sales per store▼ -11.3%
Market size
Estimated sales (quarter)
₩410.5M
vs 2024Q4
-48.5%
Estimated transactions
3,998
Per-store economics
Estimated sales per store
₩58.6M
vs a year ago
-48.5%
Per transaction
₩103K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩410.5M – ₩931.1M
20212022202320242025
₩661.3M₩410.5M
Stores7 – 10
20212022202320242025
107
Sales per store₩54.5M – ₩131.9M
20212022202320242025
₩66.1M₩58.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -48.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩931.1M₩410.5M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩116.4M₩58.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1447%
  • 14–1727%
  • 17–2112%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s18%
  • 40s27%
  • 50s25%
  • 60+23%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon12%
  • Tue28%
  • Wed6%
  • Thu12%
  • Fri20%
  • Sat22%
  • Sun0%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩410.5M-48.5%70.0%₩58.6M-48.5%000%Mixed
2025Q3₩542.2M-41.3%70.0%₩77.5M-41.3%000%Mixed
2025Q2₩689.8M-19.8%70.0%₩98.5M-19.8%000%Mixed
2025Q1₩738.1M-20.7%7-12.5%₩105.4M-9.4%000%Shrinking
2024Q4₩796.8M+46.2%7-30.0%₩113.8M+108.8%000%Mixed
2024Q3₩923.4M+58.4%7-22.2%₩131.9M+103.6%000%Mixed
2024Q2₩860.3M+22.0%7-22.2%₩122.9M+56.9%010%Mixed
2024Q1₩931.1M+13.4%8-20.0%₩116.4M+41.7%020%Mixed
2023Q4₩545.1M-22.0%100.0%₩54.5M-22.0%100%Mixed
2023Q3₩583.1M+0.6%9-10.0%₩64.8M+11.8%000%Possible recovery
2023Q2₩705M+8.3%9-10.0%₩78.3M+20.4%010%Mixed
2023Q1₩821.3M+14.1%100.0%₩82.1M+14.1%000%Growing
2022Q4₩698.5M-18.1%100.0%₩69.8M-18.1%000%Mixed
2022Q3₩579.4M-31.5%100.0%₩57.9M-31.5%000%Mixed
2022Q2₩650.9M+17.1%100.0%₩65.1M+17.1%000%Growing
2022Q1₩719.7M+8.8%100.0%₩72M+8.8%110%Growing
2021Q4₩852.9M10₩85.3M000%
2021Q3₩846M10₩84.6M000%
2021Q2₩555.7M10₩55.6M000%
2021Q1₩661.3M10₩66.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.