SEOUL COMMERCIAL AREA

홍대입구역(홍대) Developed area

Mapo-gu (마포구) 서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩360M▲ +5.8% YoY
Stores18▼ -10.0% YoY
Sales per store₩20M▲ +17.5% YoY

Reading this area Against a year earlier, estimated sales +5.8%, stores -10.0% and sales per store +17.5% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +67.3%
Stores▼ -5.3%
Sales per store▲ +76.6%
Market size
Estimated sales (quarter)
₩360M
vs 2024Q4
+5.8%
Estimated transactions
776
Per-store economics
Estimated sales per store
₩20M
vs a year ago
+17.5%
Per transaction
₩464K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩215.2M – ₩628.7M
20212022202320242025
₩215.2M₩360M
Stores18 – 21
20212022202320242025
1918
Sales per store₩11.3M – ₩31.4M
20212022202320242025
₩11.3M₩20M
Openings0 – 4
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share20% – 28%
20212022202320242025
21%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.8%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-10.0%
Franchise share
22% (4/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩445M₩360M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩24.7M₩20M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1421%
  • 14–1728%
  • 17–2137%
  • 21–248%
Age
  • 10s1%
  • 20s22%
  • 30s41%
  • 40s15%
  • 50s5%
  • 60+16%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon16%
  • Tue16%
  • Wed25%
  • Thu12%
  • Fri28%
  • Sat2%
  • Sun1%
Gender
  • Male19%
  • Female81%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩360M+5.8%18-10.0%₩20M+17.5%0022%Sales↑ · Stores↓ · Per store↑
2025Q3₩431.5M+28.3%18-10.0%₩24M+42.5%2222%Sales↑ · Stores↓ · Per store↑
2025Q2₩343.5M-28.7%18-5.3%₩19.1M-24.7%0122%Sales↓ · Stores↓ · Per store↓
2025Q1₩335.6M-24.6%19+5.6%₩17.7M-28.5%0121%Sales↓ · Stores↑ · Per store↓
2024Q4₩340.2M-34.2%200.0%₩17M-34.2%0120%Sales↓ · Stores→ · Per store↓
2024Q3₩336.4M-45.1%20-4.8%₩16.8M-42.4%1025%Sales↓ · Stores↓ · Per store↓
2024Q2₩481.5M-21.8%19-9.5%₩25.3M-13.5%1026%Sales↓ · Stores↓ · Per store↓
2024Q1₩445M-14.4%18-14.3%₩24.7M-0.1%0228%Sales↓ · Stores↓ · Per store→
2023Q4₩516.9M+15.4%200.0%₩25.8M+15.4%1225%Sales↑ · Stores→ · Per store↑
2023Q3₩613.3M+24.4%210.0%₩29.2M+24.4%1124%Sales↑ · Stores→ · Per store↑
2023Q2₩615.4M-2.1%21+5.0%₩29.3M-6.8%1124%Sales→ · Stores↑ · Per store↓
2023Q1₩519.7M-3.1%21+5.0%₩24.7M-7.7%2124%Sales↓ · Stores↑ · Per store↓
2022Q4₩447.7M-25.6%200.0%₩22.4M-25.6%0125%Sales↓ · Stores→ · Per store↓
2022Q3₩493M+2.4%21+5.0%₩23.5M-2.5%1024%Sales→ · Stores↑ · Per store→
2022Q2₩628.7M+65.2%20+11.1%₩31.4M+48.7%0025%Sales↑ · Stores↑ · Per store↑
2022Q1₩536.5M+149.3%20+5.3%₩26.8M+136.8%0025%Sales↑ · Stores↑ · Per store↑
2021Q4₩601.8M20₩30.1M0025%
2021Q3₩481.3M20₩24.1M4125%
2021Q2₩380.7M18₩21.1M0122%
2021Q1₩215.2M19₩11.3M1021%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.