SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩306.4M▼ -20.9% YoY
Stores11±0.0% YoY
Sales per store₩27.9M▼ -20.9% YoY

Reading this area Against a year earlier, estimated sales -20.9%, stores 0.0% and sales per store -20.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +98.6%
Stores▲ +22.2%
Sales per store▲ +62.5%
Market size
Estimated sales (quarter)
₩306.4M
vs 2024Q4
-20.9%
Estimated transactions
1,133
Per-store economics
Estimated sales per store
₩27.9M
vs a year ago
-20.9%
Per transaction
₩270K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩154.3M – ₩758M
20212022202320242025
₩154.3M₩306.4M
Stores8 – 13
20212022202320242025
911
Sales per store₩17.1M – ₩73.5M
20212022202320242025
₩17.1M₩27.9M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -20.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
1 (9%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩758M₩306.4M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩68.9M₩27.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1413%
  • 14–1721%
  • 17–2149%
  • 21–2410%
Age
  • 10s0%
  • 20s67%
  • 30s27%
  • 40s2%
  • 50s4%
  • 60+0%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon25%
  • Tue14%
  • Wed18%
  • Thu10%
  • Fri28%
  • Sat5%
  • Sun1%
Gender
  • Male13%
  • Female87%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩306.4M-20.9%110.0%₩27.9M-20.9%110%Mixed
2025Q3₩490.1M-28.1%11-15.4%₩44.6M-15.1%110%Shrinking
2025Q2₩383.4M-34.7%11-8.3%₩34.9M-28.7%110%Shrinking
2025Q1₩403.3M-46.8%110.0%₩36.7M-46.8%000%Mixed
2024Q4₩387.4M-5.3%11-8.3%₩35.2M+3.3%020%Shrinking
2024Q3₩682M+48.2%13+18.2%₩52.5M+25.4%100%Growing
2024Q2₩586.8M+17.4%12+20.0%₩48.9M-2.1%100%Mixed
2024Q1₩758M+5.3%110.0%₩68.9M+5.3%010%Growing
2023Q4₩409.2M+45.2%12+20.0%₩34.1M+21.0%100%Growing
2023Q3₩460.1M-20.9%11+37.5%₩41.8M-42.5%100%Possible crowding
2023Q2₩499.6M-24.5%10+11.1%₩50M-32.1%010%Possible crowding
2023Q1₩719.8M+91.8%11+22.2%₩65.4M+56.9%100%Growing
2022Q4₩281.9M-27.6%10+11.1%₩28.2M-34.8%200%Possible crowding
2022Q3₩581.7M+93.2%8-11.1%₩72.7M+117.4%010%Mixed
2022Q2₩661.9M+52.1%90.0%₩73.5M+52.1%000%Growing
2022Q1₩375.3M+143.2%90.0%₩41.7M+143.2%000%Growing
2021Q4₩389.4M9₩43.3M000%
2021Q3₩301.1M9₩33.5M000%
2021Q2₩435.1M9₩48.3M110%
2021Q1₩154.3M9₩17.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.