SEOUL COMMERCIAL AREA

홍대입구역(홍대) 발달상권

마포구서교동· Area 461,923 m² · Area code 3120103 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩45.5M▲ +17.6% YoY
Stores14▼ -17.6% YoY
Sales per store₩3.2M▲ +42.8% YoY

Reading this area Against a year earlier, estimated sales +17.6%, stores -17.6% and sales per store +42.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -20.7%
Stores▼ -17.6%
Sales per store▼ -3.7%
Market size
Estimated sales (quarter)
₩45.5M
vs 2024Q4
+17.6%
Estimated transactions
231
Per-store economics
Estimated sales per store
₩3.2M
vs a year ago
+42.8%
Per transaction
₩197K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩26.8M – ₩95.9M
20212022202320242025
₩57.4M₩45.5M
Stores14 – 17
20212022202320242025
1714
Sales per store₩1.8M – ₩6M
20212022202320242025
₩3.4M₩3.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.6%, stores YoY -17.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-17.6%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩87.9M₩45.5M
Stores 2024 Q1 → 2025 Q4
1714
Sales per store 2024 Q1 → 2025 Q4
₩5.2M₩3.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1454%
  • 14–1738%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s19%
  • 50s58%
  • 60+18%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon10%
  • Tue23%
  • Wed32%
  • Thu6%
  • Fri28%
  • Sat0%
  • Sun0%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩45.5M+17.6%14-17.6%₩3.2M+42.8%010%Mixed
2025Q3₩26.8M-62.6%15-11.8%₩1.8M-57.6%000%Shrinking
2025Q2₩47.8M-36.3%15-11.8%₩3.2M-27.8%010%Shrinking
2025Q1₩55.2M-37.2%16-5.9%₩3.5M-33.3%010%Shrinking
2024Q4₩38.7M-40.9%170.0%₩2.3M-40.9%000%Mixed
2024Q3₩71.7M+34.6%170.0%₩4.2M+34.6%000%Growing
2024Q2₩75.1M+99.8%170.0%₩4.4M+99.8%000%Growing
2024Q1₩87.9M+26.8%170.0%₩5.2M+26.8%000%Growing
2023Q4₩65.5M-31.7%17+6.3%₩3.9M-35.7%000%Possible crowding
2023Q3₩53.3M-31.8%17+6.3%₩3.1M-35.8%000%Possible crowding
2023Q2₩37.6M-50.4%17+6.3%₩2.2M-53.4%000%Possible crowding
2023Q1₩69.3M-26.1%170.0%₩4.1M-26.1%100%Mixed
2022Q4₩95.9M+94.1%16-5.9%₩6M+106.2%000%Mixed
2022Q3₩78.1M+16.3%16-5.9%₩4.9M+23.6%000%Mixed
2022Q2₩75.8M+40.4%16-5.9%₩4.7M+49.2%010%Mixed
2022Q1₩93.8M+63.6%170.0%₩5.5M+63.6%000%Growing
2021Q4₩49.4M17₩2.9M000%
2021Q3₩67.1M17₩3.9M000%
2021Q2₩54M17₩3.2M000%
2021Q1₩57.4M17₩3.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.