SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩16,753.6M▲ +2.6% YoY
Stores143▲ +0.7% YoY
Sales per store₩117.2M▲ +1.8% YoY

Reading this area Against a year earlier, estimated sales +2.6%, stores +0.7% and sales per store +1.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +59.7%
Stores▼ -14.9%
Sales per store▲ +87.6%
Market size
Estimated sales (quarter)
₩16,753.6M
vs 2024Q4
+2.6%
Estimated transactions
398,400
Per-store economics
Estimated sales per store
₩117.2M
vs a year ago
+1.8%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,379.1M – ₩17,058.2M
20212022202320242025
₩10,489.4M₩16,753.6M
Stores138 – 168
20212022202320242025
168143
Sales per store₩61.7M – ₩119.1M
20212022202320242025
₩62.4M₩117.2M
Openings3 – 12
20212022202320242025
49
Closings4 – 16
20212022202320242025
67
Franchise share11% – 15%
20212022202320242025
11%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.6%, stores YoY +0.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
143
vs a year ago
+0.7%
Franchise share
12% (17/143)
Movement
Openings (rate)
9 (6%)
Closings (rate)
7 (4%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩15,312.3M₩16,753.6M
Stores 2024 Q1 → 2025 Q4
138143
Sales per store 2024 Q1 → 2025 Q4
₩111M₩117.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–112%
  • 11–1432%
  • 14–176%
  • 17–2137%
  • 21–2417%
Age
  • 10s0%
  • 20s13%
  • 30s31%
  • 40s23%
  • 50s17%
  • 60+16%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue16%
  • Wed17%
  • Thu15%
  • Fri17%
  • Sat12%
  • Sun7%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩16,753.6M+2.6%143+0.7%₩117.2M+1.8%9712%Mixed
2025Q3₩16,796.5M+10.9%1410.0%₩119.1M+10.9%51012%Growing
2025Q2₩15,292.6M-2.0%144+1.4%₩106.2M-3.4%6413%Mixed
2025Q1₩15,088.6M-1.5%142+2.9%₩106.3M-4.2%5613%Mixed
2024Q4₩16,337M+2.2%142-0.7%₩115M+3.0%5514%Mixed
2024Q3₩15,140.6M-1.9%141-5.4%₩107.4M+3.7%5615%Possible recovery
2024Q2₩15,610.6M+1.6%142-6.0%₩109.9M+8.0%10515%Possible recovery
2024Q1₩15,312.3M-3.9%138-9.2%₩111M+5.9%4914%Shrinking
2023Q4₩15,980.5M-6.3%143-8.3%₩111.8M+2.2%6914%Shrinking
2023Q3₩15,426.6M-3.0%149-3.2%₩103.5M+0.2%7911%Shrinking
2023Q2₩15,363.4M+1.9%151-3.2%₩101.7M+5.2%7811%Possible recovery
2023Q1₩15,930.1M+47.4%152-1.3%₩104.8M+49.4%51111%Growing
2022Q4₩17,058.2M+44.9%156+5.4%₩109.3M+37.5%10812%Growing
2022Q3₩15,907.6M+69.6%154+1.3%₩103.3M+67.4%91112%Growing
2022Q2₩15,082.7M+27.9%156-4.9%₩96.7M+34.4%8412%Mixed
2022Q1₩10,805.4M+3.0%154-8.3%₩70.2M+12.4%7411%Mixed
2021Q4₩11,773.5M148₩79.6M121414%
2021Q3₩9,379.1M152₩61.7M31612%
2021Q2₩11,795.3M164₩71.9M121612%
2021Q1₩10,489.4M168₩62.4M4611%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.