SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩796M▼ -27.4% YoY
Stores7±0.0% YoY
Sales per store₩113.7M▼ -27.4% YoY

Reading this area Against a year earlier, estimated sales -27.4%, stores 0.0% and sales per store -27.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.4%
Stores±0.0%
Sales per store▼ -56.4%
Market size
Estimated sales (quarter)
₩796M
vs 2024Q4
-27.4%
Estimated transactions
14,870
Per-store economics
Estimated sales per store
₩113.7M
vs a year ago
-27.4%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩146.3M – ₩2,857.8M
20212022202320242025
₩1,824.9M₩796M
Stores7 – 8
20212022202320242025
77
Sales per store₩18.3M – ₩408.3M
20212022202320242025
₩260.7M₩113.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
14%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,099.7M₩796M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩157.1M₩113.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1415%
  • 14–1713%
  • 17–2129%
  • 21–2431%
Age
  • 10s0%
  • 20s4%
  • 30s47%
  • 40s23%
  • 50s20%
  • 60+6%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon46%
  • Tue15%
  • Wed9%
  • Thu8%
  • Fri4%
  • Sat11%
  • Sun7%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩796M-27.4%70.0%₩113.7M-27.4%000%Mixed
2025Q3₩1,154.2M-17.6%70.0%₩164.9M-17.6%000%Mixed
2025Q2₩1,237.1M-5.1%70.0%₩176.7M-5.1%000%Mixed
2025Q1₩1,171M+6.5%70.0%₩167.3M+6.5%000%Growing
2024Q4₩1,096.1M+31.9%70.0%₩156.6M+31.9%000%Growing
2024Q3₩1,401.2M+25.3%70.0%₩200.2M+25.3%000%Growing
2024Q2₩1,304M+27.9%70.0%₩186.3M+27.9%000%Growing
2024Q1₩1,099.7M+55.0%70.0%₩157.1M+55.0%000%Growing
2023Q4₩831.1M-0.8%7-12.5%₩118.7M+13.3%000%Possible recovery
2023Q3₩1,118.4M+100.0%7-12.5%₩159.8M+128.6%000%Mixed
2023Q2₩1,019.3M+597.0%7-12.5%₩145.6M+696.5%000%Mixed
2023Q1₩709.3M+142.9%70.0%₩101.3M+142.9%010%Growing
2022Q4₩838.2M-31.5%8+14.3%₩104.8M-40.1%120%Possible crowding
2022Q3₩559.2M-67.9%8+14.3%₩69.9M-71.9%0013%Possible crowding
2022Q2₩146.3M-94.9%8+14.3%₩18.3M-95.5%2113%Possible crowding
2022Q1₩292M-84.0%70.0%₩41.7M-84.0%0014%Mixed
2021Q4₩1,224.1M7₩174.9M1114%
2021Q3₩1,743.3M7₩249M0014%
2021Q2₩2,857.8M7₩408.3M0014%
2021Q1₩1,824.9M7₩260.7M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.