SEOUL COMMERCIAL AREA

논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩96.5M▼ -24.1% YoY
Stores22▼ -15.4% YoY
Sales per store₩4.4M▼ -10.3% YoY

Reading this area Estimated sales fell 24.1% from a year earlier and stores fell 15.4%. Sales per store are down 10.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -69.2%
Stores▼ -8.3%
Sales per store▼ -66.4%
Market size
Estimated sales (quarter)
₩96.5M
vs 2024Q4
-24.1%
Estimated transactions
294
Per-store economics
Estimated sales per store
₩4.4M
vs a year ago
-10.3%
Per transaction
₩328K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩19.2M – ₩946M
20212022202320242025
₩313.2M₩96.5M
Stores22 – 27
20212022202320242025
2422
Sales per store₩798K – ₩39.4M
20212022202320242025
₩13M₩4.4M
Openings0 – 3
20212022202320242025
30
Closings0 – 4
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -24.1%, stores YoY -15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
-15.4%
Franchise share
0% (0/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩56.8M₩96.5M
Stores 2024 Q1 → 2025 Q4
2622
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩4.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–147%
  • 14–1716%
  • 17–2151%
  • 21–2426%
Age
  • 10s15%
  • 20s16%
  • 30s19%
  • 40s33%
  • 50s9%
  • 60+8%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon11%
  • Tue16%
  • Wed17%
  • Thu27%
  • Fri25%
  • Sat4%
  • Sun0%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩96.5M-24.1%22-15.4%₩4.4M-10.3%010%Shrinking
2025Q3₩177M+125.4%23-14.8%₩7.7M+164.6%020%Mixed
2025Q2₩107.4M+134.1%25-7.4%₩4.3M+152.8%010%Mixed
2025Q1₩62.1M+9.3%27+3.8%₩2.3M+5.3%100%Growing
2024Q4₩127.2M+72.9%26+8.3%₩4.9M+59.6%010%Growing
2024Q3₩78.5M-18.9%27+17.4%₩2.9M-30.9%110%Possible crowding
2024Q2₩45.9M-24.2%27+12.5%₩1.7M-32.6%210%Possible crowding
2024Q1₩56.8M+196.6%26+8.3%₩2.2M+173.8%200%Growing
2023Q4₩73.6M-80.2%24-7.7%₩3.1M-78.6%100%Shrinking
2023Q3₩96.8M-80.4%23-14.8%₩4.2M-77.0%010%Shrinking
2023Q2₩60.5M-89.3%24-7.7%₩2.5M-88.5%110%Shrinking
2023Q1₩19.2M-97.1%24-4.0%₩798K-97.0%240%Shrinking
2022Q4₩371.8M-45.0%26+4.0%₩14.3M-47.1%010%Possible crowding
2022Q3₩495.1M-47.7%27+12.5%₩18.3M-53.5%210%Possible crowding
2022Q2₩567.8M-6.8%26+8.3%₩21.8M-14.0%100%Possible crowding
2022Q1₩659.2M+110.5%25+4.2%₩26.4M+102.1%000%Growing
2021Q4₩675.6M25₩27M100%
2021Q3₩946M24₩39.4M000%
2021Q2₩609.1M24₩25.4M000%
2021Q1₩313.2M24₩13M310%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.