SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,646.1M▲ +46.5% YoY
Stores16▲ +33.3% YoY
Sales per store₩102.9M▲ +9.8% YoY

Reading this area Estimated sales rose 46.5% from a year earlier while stores were up 33.3%, so sales per store also rose 9.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +93.5%
Stores▲ +14.3%
Sales per store▲ +69.3%
Market size
Estimated sales (quarter)
₩1,646.1M
vs 2024Q4
+46.5%
Estimated transactions
142,988
Per-store economics
Estimated sales per store
₩102.9M
vs a year ago
+9.8%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩604.2M – ₩1,739M
20212022202320242025
₩850.5M₩1,646.1M
Stores10 – 16
20212022202320242025
1416
Sales per store₩50.3M – ₩108.7M
20212022202320242025
₩60.7M₩102.9M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share44% – 80%
20212022202320242025
57%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +46.5%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+33.3%
Franchise share
44% (7/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩641.9M₩1,646.1M
Stores 2024 Q1 → 2025 Q4
1116
Sales per store 2024 Q1 → 2025 Q4
₩58.4M₩102.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–118%
  • 11–1442%
  • 14–1712%
  • 17–2127%
  • 21–246%
Age
  • 10s1%
  • 20s14%
  • 30s33%
  • 40s24%
  • 50s17%
  • 60+11%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon16%
  • Tue16%
  • Wed18%
  • Thu16%
  • Fri17%
  • Sat12%
  • Sun4%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,646.1M+46.5%16+33.3%₩102.9M+9.8%0044%Growing
2025Q3₩1,739M+187.8%16+33.3%₩108.7M+115.9%0144%Growing
2025Q2₩1,520.1M+70.5%16+23.1%₩95M+38.6%3050%Growing
2025Q1₩1,402M+118.4%13+18.2%₩107.8M+84.8%1054%Growing
2024Q4₩1,123.9M+40.9%12+9.1%₩93.7M+29.1%1158%Growing
2024Q3₩604.2M-13.2%12+20.0%₩50.3M-27.7%0258%Possible crowding
2024Q2₩891.3M-16.5%13+18.2%₩68.6M-29.3%4162%Possible crowding
2024Q1₩641.9M-22.1%11-8.3%₩58.4M-15.1%0064%Shrinking
2023Q4₩798M-11.6%110.0%₩72.5M-11.6%1064%Mixed
2023Q3₩696.2M-29.2%100.0%₩69.6M-29.2%1270%Mixed
2023Q2₩1,067.4M+37.9%11+10.0%₩97M+25.3%0164%Growing
2023Q1₩824.5M+32.0%12+20.0%₩68.7M+10.0%1158%Growing
2022Q4₩902.7M+26.5%11+10.0%₩82.1M+15.0%1073%Growing
2022Q3₩983.9M+55.9%100.0%₩98.4M+55.9%0080%Growing
2022Q2₩774.2M+4.4%10-23.1%₩77.4M+35.8%1180%Mixed
2022Q1₩624.5M-26.6%10-28.6%₩62.5M+2.8%0080%Shrinking
2021Q4₩713.4M10₩71.3M2280%
2021Q3₩631.3M10₩63.1M0380%
2021Q2₩741.3M13₩57M0162%
2021Q1₩850.5M14₩60.7M0157%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.