SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

네일숍 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.3M▼ -81.9% YoY
Stores10±0.0% YoY
Sales per store₩434K▼ -81.9% YoY

Reading this area Against a year earlier, estimated sales -81.9%, stores 0.0% and sales per store -81.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -93.4%
Stores±0.0%
Sales per store▼ -93.4%
Market size
Estimated sales (quarter)
₩4.3M
vs 2024Q4
-81.9%
Estimated transactions
31
Per-store economics
Estimated sales per store
₩434K
vs a year ago
-81.9%
Per transaction
₩140K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.3M – ₩103.3M
20212022202320242025
₩65.6M₩4.3M
Stores10 – 12
20212022202320242025
1010
Sales per store₩425K – ₩9.4M
20212022202320242025
₩6.6M₩434K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 10%
20212022202320242025
10%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -81.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩65.8M₩4.3M
Stores 2024 Q1 → 2025 Q4
1210
Sales per store 2024 Q1 → 2025 Q4
₩5.5M₩434K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1451%
  • 14–170%
  • 17–2149%
  • 21–240%
Age
  • 10s0%
  • 20s38%
  • 30s0%
  • 40s59%
  • 50s4%
  • 60+0%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu7%
  • Fri51%
  • Sat0%
  • Sun41%
Gender
  • Male7%
  • Female93%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.3M-81.9%100.0%₩434K-81.9%000%Mixed
2025Q3₩5.3M-93.5%10-16.7%₩530K-92.2%000%Shrinking
2025Q2₩6.8M-89.3%10-16.7%₩677K-87.1%000%Shrinking
2025Q1₩4.3M-93.5%10-16.7%₩425K-92.3%000%Shrinking
2024Q4₩24M-72.3%10-16.7%₩2.4M-66.7%020%Shrinking
2024Q3₩81.9M-4.9%12+9.1%₩6.8M-12.8%000%Possible crowding
2024Q2₩63M-39.0%12+9.1%₩5.3M-44.0%000%Possible crowding
2024Q1₩65.8M-27.6%12+9.1%₩5.5M-33.7%000%Possible crowding
2023Q4₩86.6M+21.3%12+9.1%₩7.2M+11.2%100%Growing
2023Q3₩86M+18.2%110.0%₩7.8M+18.2%000%Growing
2023Q2₩103.3M+27.2%110.0%₩9.4M+27.2%000%Growing
2023Q1₩91M+0.2%11+10.0%₩8.3M-8.9%000%Possible crowding
2022Q4₩71.4M+25.0%110.0%₩6.5M+25.0%000%Growing
2022Q3₩72.8M+3.8%110.0%₩6.6M+3.8%110%Growing
2022Q2₩81.2M-1.5%110.0%₩7.4M-1.5%100%Mixed
2022Q1₩90.9M+38.5%100.0%₩9.1M+38.5%010%Growing
2021Q4₩57.1M11₩5.2M010%
2021Q3₩70.2M11₩6.4M009%
2021Q2₩82.4M11₩7.5M109%
2021Q1₩65.6M10₩6.6M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.