SEOUL COMMERCIAL AREA

논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores21▲ +23.5% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2021 Q2
Estimated sales▼ -24.4%
Stores▲ +10.0%
Sales per store▼ -31.2%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.1M – ₩12.1M
20212022202320242025
₩12.1M
Stores9 – 21
20212022202320242025
1021
Sales per store₩830K – ₩1.2M
20212022202320242025
₩1.2M
Openings0 – 4
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share5% – 11%
20212022202320242025
10%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +23.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
+23.5%
Franchise share
5% (1/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
1321
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–147%
  • 14–1733%
  • 17–2146%
  • 21–2413%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s63%
  • 50s37%
  • 60+0%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon16%
  • Tue18%
  • Wed9%
  • Thu15%
  • Fri12%
  • Sat15%
  • Sun15%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2021 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q421+23.5%005%
2025Q321+31.3%115%
2025Q221+31.3%205%
2025Q120+53.8%305%
2024Q417+54.5%106%
2024Q316+45.5%006%
2024Q216+45.5%416%
2024Q113+18.2%318%
2023Q4110.0%009%
2023Q3110.0%009%
2023Q211+10.0%009%
2023Q111+10.0%009%
2022Q411+22.2%009%
2022Q311+22.2%109%
2022Q210-9.1%0010%
2022Q1100.0%1010%
2021Q490011%
2021Q390211%
2021Q2₩9.1M11₩830K109%
2021Q1₩12.1M10₩1.2M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2021-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.