SEOUL COMMERCIAL AREA

논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩859.2M▲ +12.2% YoY
Stores6▲ +50.0% YoY
Sales per store₩143.2M▼ -25.2% YoY

Reading this area Estimated sales rose 12.2% from a year earlier, but stores rose 50.0%. The market grew, yet stores grew faster, so sales per store fell 25.2%. (vs a year earlier: Sales↑ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.2%
Stores▼ -33.3%
Sales per store▲ +84.8%
Market size
Estimated sales (quarter)
₩859.2M
vs 2024Q4
+12.2%
Estimated transactions
38,928
Per-store economics
Estimated sales per store
₩143.2M
vs a year ago
-25.2%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩633.1M – ₩873.2M
20212022202320242025
₩697.3M₩859.2M
Stores4 – 9
20212022202320242025
96
Sales per store₩70.3M – ₩191.4M
20212022202320242025
₩77.5M₩143.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
21
Franchise share122% – 275%
20212022202320242025
122%183%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.2%, stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+50.0%
Franchise share
183% (11/6)
Movement
Openings (rate)
1 (6%)
Closings (rate)
1 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩647.2M₩859.2M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩129.4M₩143.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1438%
  • 14–1712%
  • 17–2142%
  • 21–244%
Age
  • 10s1%
  • 20s17%
  • 30s33%
  • 40s20%
  • 50s19%
  • 60+10%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue17%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat14%
  • Sun10%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩859.2M+12.2%6+50.0%₩143.2M-25.2%11183%Sales↑ · Stores↑ · Per store↓
2025Q3₩873.2M+19.5%50.0%₩174.6M+19.5%11240%Sales↑ · Stores→ · Per store↑
2025Q2₩805.5M+11.2%50.0%₩161.1M+11.2%00240%Sales↑ · Stores→ · Per store↑
2025Q1₩731M+12.9%50.0%₩146.2M+12.9%20240%Sales↑ · Stores→ · Per store↑
2024Q4₩765.7M+19.0%4-33.3%₩191.4M+78.5%02275%Sales↑ · Stores↓ · Per store↑
2024Q3₩730.9M+3.2%50.0%₩146.2M+3.2%00240%Sales↑ · Stores→ · Per store↑
2024Q2₩724.6M-1.2%50.0%₩144.9M-1.2%20240%Sales→ · Stores→ · Per store→
2024Q1₩647.2M-5.2%5-28.6%₩129.4M+32.7%01200%Sales↓ · Stores↓ · Per store↑
2023Q4₩643.4M-16.5%6-14.3%₩107.2M-2.6%11167%Sales↓ · Stores↓ · Per store→
2023Q3₩708.3M-6.1%5-37.5%₩141.7M+50.3%10220%Sales↓ · Stores↓ · Per store↑
2023Q2₩733.5M-3.0%5-44.4%₩146.7M+74.6%02200%Sales→ · Stores↓ · Per store↑
2023Q1₩682.9M+7.1%7-22.2%₩97.6M+37.7%00143%Sales↑ · Stores↓ · Per store↑
2022Q4₩770.7M+21.7%7-22.2%₩110.1M+56.5%13143%Sales↑ · Stores↓ · Per store↑
2022Q3₩754.1M+11.9%80.0%₩94.3M+11.9%12138%Sales↑ · Stores→ · Per store↑
2022Q2₩756.1M+5.4%9+12.5%₩84M-6.3%00122%Sales↑ · Stores↑ · Per store↓
2022Q1₩637.6M-8.6%90.0%₩70.8M-8.6%01122%Sales↓ · Stores→ · Per store↓
2021Q4₩633.1M9₩70.3M20133%
2021Q3₩673.9M8₩84.2M00138%
2021Q2₩717.2M8₩89.7M23138%
2021Q1₩697.3M9₩77.5M02122%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.