SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩46.5M▲ +5.0% YoY
Stores9▼ -10.0% YoY
Sales per store₩5.2M▲ +16.7% YoY

Reading this area Against a year earlier, estimated sales +5.0%, stores -10.0% and sales per store +16.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +96.5%
Stores▼ -10.0%
Sales per store▲ +118.3%
Market size
Estimated sales (quarter)
₩46.5M
vs 2024Q4
+5.0%
Estimated transactions
1,320
Per-store economics
Estimated sales per store
₩5.2M
vs a year ago
+16.7%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.6M – ₩92.2M
20212022202320242025
₩23.6M₩46.5M
Stores9 – 12
20212022202320242025
109
Sales per store₩2.4M – ₩9.2M
20212022202320242025
₩2.4M₩5.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.0%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩75.8M₩46.5M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩6.9M₩5.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–1416%
  • 14–1715%
  • 17–2141%
  • 21–2425%
Age
  • 10s0%
  • 20s2%
  • 30s22%
  • 40s19%
  • 50s17%
  • 60+39%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon14%
  • Tue19%
  • Wed11%
  • Thu7%
  • Fri28%
  • Sat14%
  • Sun6%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩46.5M+5.0%9-10.0%₩5.2M+16.7%000%Mixed
2025Q3₩58.8M-9.2%9-10.0%₩6.5M+0.9%010%Shrinking
2025Q2₩42.4M-44.7%100.0%₩4.2M-44.7%000%Mixed
2025Q1₩33.8M-55.4%10-9.1%₩3.4M-50.9%000%Shrinking
2024Q4₩44.2M-36.7%10-9.1%₩4.4M-30.4%000%Shrinking
2024Q3₩64.8M-8.9%10-9.1%₩6.5M+0.2%000%Shrinking
2024Q2₩76.7M-3.6%10-9.1%₩7.7M+6.0%010%Shrinking
2024Q1₩75.8M+6.6%11-8.3%₩6.9M+16.3%000%Mixed
2023Q4₩69.9M-7.0%11-8.3%₩6.4M+1.5%000%Shrinking
2023Q3₩71.1M-8.4%11+10.0%₩6.5M-16.7%110%Possible crowding
2023Q2₩79.5M+104.3%11+10.0%₩7.2M+85.8%010%Growing
2023Q1₩71.1M+9.8%12+20.0%₩5.9M-8.5%000%Competition inflow
2022Q4₩75.1M-6.8%12+20.0%₩6.3M-22.4%200%Possible crowding
2022Q3₩77.6M-15.9%100.0%₩7.8M-15.9%110%Mixed
2022Q2₩38.9M-47.3%100.0%₩3.9M-47.3%110%Mixed
2022Q1₩64.8M+174.1%100.0%₩6.5M+174.1%000%Growing
2021Q4₩80.6M10₩8.1M000%
2021Q3₩92.2M10₩9.2M000%
2021Q2₩73.9M10₩7.4M110%
2021Q1₩23.6M10₩2.4M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.