SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,974.1M▲ +5.6% YoY
Stores26▲ +13.0% YoY
Sales per store₩229.8M▼ -6.6% YoY

Reading this area Estimated sales rose 5.6% from a year earlier, but stores rose 13.0%. The market grew, yet stores grew faster, so sales per store fell 6.6%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +25.4%
Stores▲ +44.4%
Sales per store▼ -13.2%
Market size
Estimated sales (quarter)
₩5,974.1M
vs 2024Q4
+5.6%
Estimated transactions
155,085
Per-store economics
Estimated sales per store
₩229.8M
vs a year ago
-6.6%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,764.8M – ₩6,241.6M
20212022202320242025
₩4,764.8M₩5,974.1M
Stores18 – 26
20212022202320242025
1826
Sales per store₩229.8M – ₩346.8M
20212022202320242025
₩264.7M₩229.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share4% – 6%
20212022202320242025
6%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.6%, stores YoY +13.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
+13.0%
Franchise share
4% (1/26)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩5,869.8M₩5,974.1M
Stores 2024 Q1 → 2025 Q4
2026
Sales per store 2024 Q1 → 2025 Q4
₩293.5M₩229.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1438%
  • 14–1729%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s19%
  • 30s31%
  • 40s20%
  • 50s15%
  • 60+14%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon17%
  • Tue17%
  • Wed16%
  • Thu16%
  • Fri18%
  • Sat16%
  • Sun1%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,974.1M+5.6%26+13.0%₩229.8M-6.6%104%Competition inflow
2025Q3₩6,164.4M+8.3%25+8.7%₩246.6M-0.3%214%Mixed
2025Q2₩5,884.1M+3.6%24+14.3%₩245.2M-9.3%214%Competition inflow
2025Q1₩5,887.9M+0.3%23+15.0%₩256M-12.8%004%Possible crowding
2024Q4₩5,657.9M+1.5%23+15.0%₩246M-11.7%004%Possible crowding
2024Q3₩5,690.2M+2.0%23+21.1%₩247.4M-15.7%204%Possible crowding
2024Q2₩5,677.3M+2.6%21+10.5%₩270.3M-7.2%215%Possible crowding
2024Q1₩5,869.8M+0.7%20+11.1%₩293.5M-9.4%005%Possible crowding
2023Q4₩5,573.9M-2.6%20+11.1%₩278.7M-12.4%105%Possible crowding
2023Q3₩5,577.5M-6.3%19+5.6%₩293.6M-11.2%005%Possible crowding
2023Q2₩5,533.1M-8.1%19+5.6%₩291.2M-13.0%105%Possible crowding
2023Q1₩5,828.1M-6.6%180.0%₩323.8M-6.6%006%Mixed
2022Q4₩5,724.1M+0.9%180.0%₩318M+0.9%006%Mixed
2022Q3₩5,953.3M+2.1%180.0%₩330.7M+2.1%006%Mixed
2022Q2₩6,022M+9.8%180.0%₩334.6M+9.8%006%Growing
2022Q1₩6,241.6M+31.0%180.0%₩346.8M+31.0%006%Growing
2021Q4₩5,675M18₩315.3M006%
2021Q3₩5,833.7M18₩324.1M116%
2021Q2₩5,482.6M18₩304.6M006%
2021Q1₩4,764.8M18₩264.7M006%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.