SEOUL COMMERCIAL AREA

논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores7▲ +40.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩27M – ₩27M
20212022202320242025
₩27M
Stores2 – 7
20212022202320242025
37
Sales per store₩9M – ₩9M
20212022202320242025
₩9M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+40.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
1 (14%)
Closings (rate)
1 (14%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
27
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–114%
  • 11–149%
  • 14–179%
  • 17–2117%
  • 21–2438%
Age
  • 10s1%
  • 20s45%
  • 30s27%
  • 40s10%
  • 50s12%
  • 60+5%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon14%
  • Tue8%
  • Wed19%
  • Thu18%
  • Fri13%
  • Sat13%
  • Sun15%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2021 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q47+40.0%110%
2025Q37+75.0%200%
2025Q25+150.0%110%
2025Q15+150.0%000%
2024Q45+150.0%100%
2024Q34+100.0%200%
2024Q220.0%000%
2024Q120.0%000%
2023Q420.0%000%
2023Q320.0%000%
2023Q220.0%000%
2023Q120.0%000%
2022Q420.0%000%
2022Q320.0%000%
2022Q220.0%000%
2022Q12-33.3%000%
2021Q42000%
2021Q32000%
2021Q22010%
2021Q1₩27M3₩9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2021-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.