SEOUL COMMERCIAL AREA

논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩883.8M▼ -9.7% YoY
Stores3±0.0% YoY
Sales per store₩294.6M▼ -9.7% YoY

Reading this area Against a year earlier, estimated sales -9.7%, stores 0.0% and sales per store -9.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +76.8%
Stores▼ -50.0%
Sales per store▲ +253.6%
Market size
Estimated sales (quarter)
₩883.8M
vs 2024Q4
-9.7%
Estimated transactions
132,995
Per-store economics
Estimated sales per store
₩294.6M
vs a year ago
-9.7%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩499.9M – ₩1,212M
20212022202320242025
₩499.9M₩883.8M
Stores3 – 6
20212022202320242025
63
Sales per store₩83.3M – ₩404M
20212022202320242025
₩83.3M₩294.6M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,212M₩883.8M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩404M₩294.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–116%
  • 11–146%
  • 14–1714%
  • 17–2130%
  • 21–2422%
Age
  • 10s1%
  • 20s33%
  • 30s45%
  • 40s10%
  • 50s9%
  • 60+3%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon15%
  • Tue10%
  • Wed14%
  • Thu16%
  • Fri13%
  • Sat17%
  • Sun15%
Gender
  • Male83%
  • Female17%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩883.8M-9.7%30.0%₩294.6M-9.7%000%Mixed
2025Q3₩926.5M-8.2%30.0%₩308.8M-8.2%000%Mixed
2025Q2₩961.7M-8.9%30.0%₩320.6M-8.9%000%Mixed
2025Q1₩918.8M-24.2%30.0%₩306.3M-24.2%000%Mixed
2024Q4₩979M-19.2%3-25.0%₩326.3M+7.7%000%Shrinking
2024Q3₩1,009.2M-15.2%3-25.0%₩336.4M+13.0%110%Shrinking
2024Q2₩1,055.2M+22.6%3-40.0%₩351.7M+104.3%000%Mixed
2024Q1₩1,212M+22.9%3-50.0%₩404M+145.7%010%Mixed
2023Q4₩1,212M+34.2%4-33.3%₩303M+101.3%000%Mixed
2023Q3₩1,190.5M+23.9%4-33.3%₩297.6M+85.9%120%Mixed
2023Q2₩860.8M+6.0%5-16.7%₩172.2M+27.1%010%Mixed
2023Q1₩986.5M+84.3%60.0%₩164.4M+84.3%000%Growing
2022Q4₩903.3M+41.7%60.0%₩150.5M+41.7%000%Growing
2022Q3₩960.5M+38.3%60.0%₩160.1M+38.3%000%Growing
2022Q2₩812.4M+28.3%60.0%₩135.4M+28.3%000%Growing
2022Q1₩535.3M+7.1%60.0%₩89.2M+7.1%110%Growing
2021Q4₩637.3M6₩106.2M110%
2021Q3₩694.7M6₩115.8M000%
2021Q2₩633.4M6₩105.6M110%
2021Q1₩499.9M6₩83.3M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.