SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩154.2M▼ -9.4% YoY
Stores9±0.0% YoY
Sales per store₩17.1M▼ -9.4% YoY

Reading this area Against a year earlier, estimated sales -9.4%, stores 0.0% and sales per store -9.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +489.4%
Stores±0.0%
Sales per store▲ +489.4%
Market size
Estimated sales (quarter)
₩154.2M
vs 2024Q4
-9.4%
Estimated transactions
168
Per-store economics
Estimated sales per store
₩17.1M
vs a year ago
-9.4%
Per transaction
₩918K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.7M – ₩208.6M
20212022202320242025
₩26.2M₩154.2M
Stores9 – 11
20212022202320242025
99
Sales per store₩1.7M – ₩20.9M
20212022202320242025
₩2.9M₩17.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share11% – 33%
20212022202320242025
11%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
33% (3/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩208.6M₩154.2M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩20.9M₩17.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1429%
  • 14–1732%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s16%
  • 40s41%
  • 50s9%
  • 60+26%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon18%
  • Tue14%
  • Wed28%
  • Thu13%
  • Fri25%
  • Sat2%
  • Sun0%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩154.2M-9.4%90.0%₩17.1M-9.4%0033%Mixed
2025Q3₩140.4M-15.0%9-10.0%₩15.6M-5.6%0033%Shrinking
2025Q2₩140.6M+1.2%9-10.0%₩15.6M+12.4%0033%Possible recovery
2025Q1₩122.4M-41.3%9-10.0%₩13.6M-34.8%0033%Shrinking
2024Q4₩170.2M+9.1%9-18.2%₩18.9M+33.3%0133%Mixed
2024Q3₩165.3M-4.6%10-9.1%₩16.5M+4.9%0030%Shrinking
2024Q2₩139M+116.8%10-9.1%₩13.9M+138.5%0030%Mixed
2024Q1₩208.6M+34.9%10-9.1%₩20.9M+48.4%0130%Mixed
2023Q4₩156.1M-5.2%11+10.0%₩14.2M-13.8%0027%Possible crowding
2023Q3₩173.3M+28.3%110.0%₩15.8M+28.3%0027%Growing
2023Q2₩64.1M-42.1%110.0%₩5.8M-42.1%0027%Mixed
2023Q1₩154.6M+575.0%11+10.0%₩14.1M+513.7%1027%Growing
2022Q4₩164.6M+885.3%100.0%₩16.5M+885.3%0130%Growing
2022Q3₩135.1M+695.2%11+10.0%₩12.3M+622.9%0027%Growing
2022Q2₩110.8M+169.3%11+10.0%₩10.1M+144.8%2027%Growing
2022Q1₩22.9M-12.4%10+11.1%₩2.3M-21.2%0020%Possible crowding
2021Q4₩16.7M10₩1.7M0020%
2021Q3₩17M10₩1.7M0020%
2021Q2₩41.1M10₩4.1M2020%
2021Q1₩26.2M9₩2.9M0011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.