SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩706.6M▼ -28.5% YoY
Stores21▲ +5.0% YoY
Sales per store₩33.6M▼ -31.9% YoY

Reading this area Stores rose 5.0% from a year earlier while estimated sales stayed about the same (-28.5%), so sales per store fell 31.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +831.8%
Stores▲ +23.5%
Sales per store▲ +654.3%
Market size
Estimated sales (quarter)
₩706.6M
vs 2024Q4
-28.5%
Estimated transactions
70,608
Per-store economics
Estimated sales per store
₩33.6M
vs a year ago
-31.9%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩63.5M – ₩1,276.6M
20212022202320242025
₩75.8M₩706.6M
Stores14 – 22
20212022202320242025
1721
Sales per store₩4M – ₩58M
20212022202320242025
₩4.5M₩33.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share5% – 10%
20212022202320242025
6%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.5%, stores YoY +5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
+5.0%
Franchise share
10% (2/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩117M₩706.6M
Stores 2024 Q1 → 2025 Q4
1721
Sales per store 2024 Q1 → 2025 Q4
₩6.9M₩33.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1450%
  • 14–1726%
  • 17–2110%
  • 21–241%
Age
  • 10s0%
  • 20s7%
  • 30s20%
  • 40s38%
  • 50s25%
  • 60+10%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon3%
  • Tue4%
  • Wed17%
  • Thu25%
  • Fri19%
  • Sat17%
  • Sun14%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩706.6M-28.5%21+5.0%₩33.6M-31.9%0110%Possible crowding
2025Q3₩1,276.6M+192.0%22+15.8%₩58M+152.2%229%Growing
2025Q2₩330.3M-2.1%22+15.8%₩15M-15.5%209%Possible crowding
2025Q1₩758.2M+548.1%20+17.6%₩37.9M+450.8%0010%Growing
2024Q4₩988.9M+690.3%20+17.6%₩49.4M+571.7%2010%Growing
2024Q3₩437.2M+54.2%19+11.8%₩23M+37.9%005%Growing
2024Q2₩337.5M+431.4%19+18.8%₩17.8M+347.5%205%Growing
2024Q1₩117M+12.0%17+13.3%₩6.9M-1.2%006%Mixed
2023Q4₩125.1M-80.4%17+21.4%₩7.4M-83.9%006%Possible crowding
2023Q3₩283.6M+80.8%17+21.4%₩16.7M+48.9%106%Growing
2023Q2₩63.5M-79.3%16+14.3%₩4M-81.9%106%Possible crowding
2023Q1₩104.5M-38.0%15+7.1%₩7M-42.2%107%Possible crowding
2022Q4₩638.8M+4.1%140.0%₩45.6M+4.1%007%Growing
2022Q3₩156.9M+7.1%14-6.7%₩11.2M+14.8%007%Mixed
2022Q2₩307.5M+104.7%14-17.6%₩22M+148.5%007%Mixed
2022Q1₩168.6M+122.4%14-17.6%₩12M+170.0%007%Mixed
2021Q4₩614M14₩43.9M017%
2021Q3₩146.4M15₩9.8M027%
2021Q2₩150.3M17₩8.8M006%
2021Q1₩75.8M17₩4.5M006%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.