SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,823.6M▼ -34.3% YoY
Stores21▲ +5.0% YoY
Sales per store₩134.5M▼ -37.4% YoY

Reading this area Stores rose 5.0% from a year earlier while estimated sales stayed about the same (-34.3%), so sales per store fell 37.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.4%
Stores▲ +16.7%
Sales per store▼ -10.5%
Market size
Estimated sales (quarter)
₩2,823.6M
vs 2024Q4
-34.3%
Estimated transactions
6,172
Per-store economics
Estimated sales per store
₩134.5M
vs a year ago
-37.4%
Per transaction
₩457K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,160.5M – ₩4,550.8M
20212022202320242025
₩2,705.4M₩2,823.6M
Stores17 – 21
20212022202320242025
1821
Sales per store₩102.9M – ₩221.8M
20212022202320242025
₩150.3M₩134.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -34.3%, stores YoY +5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
+5.0%
Franchise share
0% (0/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,435.2M₩2,823.6M
Stores 2024 Q1 → 2025 Q4
2021
Sales per store 2024 Q1 → 2025 Q4
₩221.8M₩134.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1145%
  • 11–1423%
  • 14–1726%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s19%
  • 30s16%
  • 40s21%
  • 50s32%
  • 60+12%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon22%
  • Tue23%
  • Wed13%
  • Thu9%
  • Fri27%
  • Sat7%
  • Sun0%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,823.6M-34.3%21+5.0%₩134.5M-37.4%000%Possible crowding
2025Q3₩2,160.5M-50.2%21+5.0%₩102.9M-52.5%000%Possible crowding
2025Q2₩2,414M-30.5%21+5.0%₩115M-33.8%000%Possible crowding
2025Q1₩4,550.8M+2.6%21+5.0%₩216.7M-2.3%100%Mixed
2024Q4₩4,294.7M+0.9%20-4.8%₩214.7M+6.0%000%Possible recovery
2024Q3₩4,335M+9.9%200.0%₩216.7M+9.9%000%Growing
2024Q2₩3,471.9M-15.0%200.0%₩173.6M-15.0%000%Mixed
2024Q1₩4,435.2M+49.5%20+5.3%₩221.8M+42.1%010%Growing
2023Q4₩4,255.9M+63.4%21+10.5%₩202.7M+47.8%210%Growing
2023Q3₩3,943.2M+45.1%20+5.3%₩197.2M+37.9%000%Growing
2023Q2₩4,084.5M+43.7%20+5.3%₩204.2M+36.5%100%Growing
2023Q1₩2,965.8M+20.9%190.0%₩156.1M+20.9%000%Growing
2022Q4₩2,605.2M-10.0%19+5.6%₩137.1M-14.7%000%Possible crowding
2022Q3₩2,716.7M-1.2%19+5.6%₩143M-6.4%000%Possible crowding
2022Q2₩2,842.8M+14.9%19+11.8%₩149.6M+2.8%000%Mixed
2022Q1₩2,453.4M-9.3%19+5.6%₩129.1M-14.1%100%Possible crowding
2021Q4₩2,894.1M18₩160.8M000%
2021Q3₩2,750.9M18₩152.8M100%
2021Q2₩2,473.6M17₩145.5M010%
2021Q1₩2,705.4M18₩150.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.