SEOUL COMMERCIAL AREA

논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩616.2M▼ -28.3% YoY
Stores29▲ +3.6% YoY
Sales per store₩21.2M▼ -30.8% YoY

Reading this area Stores rose 3.6% from a year earlier while estimated sales stayed about the same (-28.3%), so sales per store fell 30.8%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +184.5%
Stores±0.0%
Sales per store▲ +184.5%
Market size
Estimated sales (quarter)
₩616.2M
vs 2024Q4
-28.3%
Estimated transactions
9,477
Per-store economics
Estimated sales per store
₩21.2M
vs a year ago
-30.8%
Per transaction
₩65K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩216.6M – ₩1,005.1M
20212022202320242025
₩216.6M₩616.2M
Stores27 – 33
20212022202320242025
2929
Sales per store₩7.5M – ₩34.7M
20212022202320242025
₩7.5M₩21.2M
Openings0 – 3
20212022202320242025
20
Closings0 – 4
20212022202320242025
10
Franchise share0% – 3%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.3%, stores YoY +3.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
+3.6%
Franchise share
0% (0/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩767.3M₩616.2M
Stores 2024 Q1 → 2025 Q4
2829
Sales per store 2024 Q1 → 2025 Q4
₩27.4M₩21.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1423%
  • 14–175%
  • 17–2135%
  • 21–2432%
Age
  • 10s0%
  • 20s19%
  • 30s42%
  • 40s19%
  • 50s10%
  • 60+10%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon10%
  • Tue14%
  • Wed16%
  • Thu19%
  • Fri21%
  • Sat15%
  • Sun5%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩616.2M-28.3%29+3.6%₩21.2M-30.8%000%Sales↓ · Stores↑ · Per store↓
2025Q3₩515.2M-30.2%29+3.6%₩17.8M-32.6%210%Sales↓ · Stores↑ · Per store↓
2025Q2₩618.4M-20.7%28+3.7%₩22.1M-23.6%010%Sales↓ · Stores↑ · Per store↓
2025Q1₩1,005.1M+31.0%29+3.6%₩34.7M+26.5%210%Sales↑ · Stores↑ · Per store↑
2024Q4₩859.4M+4.6%28-3.4%₩30.7M+8.4%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩737.8M-3.6%28+3.7%₩26.3M-7.0%100%Sales↓ · Stores↑ · Per store↓
2024Q2₩780.2M-9.6%270.0%₩28.9M-9.6%010%Sales↓ · Stores→ · Per store↓
2024Q1₩767.3M-1.4%280.0%₩27.4M-1.4%020%Sales→ · Stores→ · Per store→
2023Q4₩821.3M-3.3%290.0%₩28.3M-3.3%303%Sales↓ · Stores→ · Per store↓
2023Q3₩765.1M+30.8%27-15.6%₩28.3M+55.0%000%Sales↑ · Stores↓ · Per store↑
2023Q2₩863.3M+56.2%27-18.2%₩32M+90.9%010%Sales↑ · Stores↓ · Per store↑
2023Q1₩778.1M+99.9%28-12.5%₩27.8M+128.5%120%Sales↑ · Stores↓ · Per store↑
2022Q4₩849.7M+75.3%29-6.5%₩29.3M+87.4%140%Sales↑ · Stores↓ · Per store↑
2022Q3₩585.1M+106.3%32+10.3%₩18.3M+86.9%120%Sales↑ · Stores↑ · Per store↑
2022Q2₩552.8M+60.8%33+22.2%₩16.8M+31.6%100%Sales↑ · Stores↑ · Per store↑
2022Q1₩389.2M+79.7%32+10.3%₩12.2M+62.9%100%Sales↑ · Stores↑ · Per store↑
2021Q4₩484.7M31₩15.6M200%
2021Q3₩283.7M29₩9.8M200%
2021Q2₩343.8M27₩12.7M020%
2021Q1₩216.6M29₩7.5M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.